Published July 18th in Content Marketing by John Boitnott

The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one day to be part of the bigger bubbles.
Here’s the thing; most of these big sites, like The Huffington Post, Entrepreneur, or the New York Times all accept guest posts. You can write for them, so long as you fit what they’re looking for. It’s that set of criteria that really matter. The wall most bloggers run into is that those standards require a certain amount of reputation, a certain level of quality, and some networking on the side.
If you’re looking to get into some of these larger sites, you need to work your way up. Here’s a set of steps and methods you can use.
Start Small

Everyone has to start somewhere, right? It’s a trivial expense and a minimal amount of effort to set up a blog. Populating that blog with quality content, now, that gets a bit more complex. I’m going to gloss over most of it, though; if you’re looking to write for HuffPo, you probably already have a site of your own set up.
I recommend taking the time to guest post around your industry. Pete…

Read our latest article
Web forums may seem like an Internet trend from half a dozen years ago, but they’re alive and well today. Niche web forums maintain dedicated groups of users well beyond the relevance of their niche. Some forums continue to gro…
In grade school, gossip is a big deal. You go through a range of emotions when you hear that phrase; so-and-so was talking about you! What were they saying? Was it good, was it insulting, was it outright untrue? In the business worl…
Look, for a moment, at Google Penguin. The update penalizes, among other things, a link profile that looks unnatural. Unnatural, in this case, often refers to too many links coming in from the same source, or using the same unlik…
Over the last year or two, there has been a bit of a shift in the way web marketers look at link building. Specifically, the phrase itself has become tarnished. Talk about link building today is hushed, whispered, as if it’s some…
SEO is a complex, ever-changing industry and it’s a full-time job just keeping up with the changes. Learning it all from scratch, figuring out how to apply it to your site and keeping ahead of the curve when it comes to updates is…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the result …
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of citiz…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that’s…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to underm…