Mobilegeddon is the nickname of Google’s newest Earth-shattering megabomb, a piece of technology so widespread and damaging that no webmaster can go on without dealing with the consequences. Well, that’s what…
All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink…
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a r…
I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you eve…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get a…
In the past, one of the premier indicators of a website’s authority has been the presence of a large number of backlinks pointing towards that site. The rationale is simple. If you’re a good site, people will link to…
SEO very much a nebulous concept. It’s hard to look at a piece of content and analyze just how valuable that content is. It’s hard to tell how much value changing your meta titles may be. There are so many aspects of SEO…
There are many metrics you can use to judge a page. Google’s outdated, dying PageRank is one. Various backlink health checks are others. One of the most credible, these days, is the Moz-created Page Authority. How Page Au…
There has been much debate ever since Facebook and Twitter made it big, whether or not Google will use social signals as a sign of SEO success. There are arguments to be made for both sides, but I’m pretty confident in saying…
When it comes to SEO trackers, there’s a lot you need to watch out for, from features to price. How it’s used. Some rank checkers operate on an on-demand basis. That is, you can go to the service and run a one-time check…