You have three options when you’re producing video, in terms of where you host it and post it. You can post it on YouTube. You can post it on not-YouTube. You can post it on your own site. A quick glance around the Internet show…
A lot of SEO ends up focusing on unique content.  Local SEO, specifically, focuses on unique content targeting a specific area.  This presents an interesting problem for local brands with multiple locations.&nbs…
Do you remember being a kid, growing up in a big creaky house, afraid to move the covers at night for fear that the monsters would get you?  The monster under the bed, the monster in the closet, the monster outside the window, t…
Google’s Pigeon update was nasty – far nastier than anything other than a giant radioactive pigeon would be – and it affected local search more than anything else.  In fact, it make it nearly impossibl…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every w…
In the world of SEO, there are a number of threats to be aware of as you grow.  There are all the missteps you can make to get on the bad side of the search engines.  There are all of the ways you can be undercut or damaged by SE…
With the threat of impending doom from Penguin updates, it’s important that you pay attention to your backlink profile.  There are any number of reasons you may have detrimental links in your profile.  For in…
Using a sitemap can help Google find its way throughout your site to make sure every page is indexed.  It can also give you a table of contents, if you skin it for human consumption.  They’re versatile tools, but…