Published March 22nd in SEO by Dan Virgillito

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.
The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.
The www is a relic from a time when subdomains ruled access to a server. The www was the world wide web access, the front-facing page. The same site at ftp.example.com would be the file transfer protocol access, which the site administrator could use to upload and transfer files. A similar URL, pop.example.com, would be the post office protocol, which usually directs to an email server.
However, these days, most web servers relegate this to ports on the domain. Instead of www.example.com and ftp.example.com, you might have example.com:80 for traffic to port 80, web traffic, and example.com:21, traffic on port 21, which directs…

Read our latest article
It’s time to set up your e-commerce website, and you want to do everything right.  You don’t want to deal with any of those painful Google penalties that hold other businesses back.  You just want to get o…
Ever since the nofollow attribute was added to the roster of usable tags, it’s caused no end of problems.  Should you nofollow this, nofollow that?  It seems like the only clear advice is to nofollow that creep…
For some, it may seem like a question out of the stone ages; does your business need a mobile version of your site to succeed?  For others, the question is simply a valid one.  They haven’t needed one so far, and th…
Conversion: the event whereby a visitor to your website becomes a paying customer, typically influenced by landing page copy, product quality, user reviews, brand trust and peer pressure. Rate: The frequency by which visito…
And so, history repeats itself.  Time and again, the pattern emerges.  Google makes a move, and the reaction is extreme.  Naysayers then crawl from the woodwork to present a more rational opinion, counter to t…
There are any number of reasons why a page might have multiple links to the same destination.  Perhaps a blog post and an advertisement both link to the same landing page.  Perhaps you just consider the page a good enou…
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use blac…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat…
The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly? Google and Links as Votes…
Local SEO is rarely in the middle of the road.  Either your business maintains a monopoly and is largely uncontested, or there is incredibly fierce competition from all sites.  In either case, the end goal is to be ran…