Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a majo…
A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly impo…
Since the Panda update in 2011, webmasters and SEO pros have increasingly moved towards the realization that the best thing you can do for a website is fill it with high quality content. This year, Searchmetrics published a mass…
It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices contin…
There comes a time in the life of every website, young or old, that they must become aware of and deal with their backlink profile. The older a site is, and the longer it has gone without this treatment, the more risk there is involve…
It seems as though any blogger, when they reach a sufficient level of popularity or self-respect, decides it’s time to write and sell an ebook. The idea is that enough people read your blog and like your content that you mig…
As a blog owner, sometimes you want to take a day off and let someone else post on your blog. Guest blogging can do this very nicely, but you need to be careful; poor guest posts can hurt your SEO. When you’re reaching out to pot…
Panda is the gift that keeps on giving for SEOs. Those of us who are tasked with helping clients recover have an endless source of clients and income provided by Google’s quest for quality content. Unfortunately, it start…
Whether you are just really getting started with your social media marketing, or you want to expand your followers (as you always should be), one technique that can help is to steal the followers from your competition. If you are…
In some ways, the great war of content is reaching its climax. Google set the ground rules and let webmasters play, and the arms race of escalation has reached a peak. No longer is it about the volume of content; it’s about th…