Published today in SEO by Eric Sornoso

The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly?
Google and Links as Votes
The way Google works is largely based on links.  In the beginning, it was based entirely on links.  Everything else has been added on top, to make the algorithm a little more robust, a little more discerning and a little more detailed.  The core functionality of links, however, remains the same.
Essentially, when you link to a site, you’re putting in a vote of confidence for that site.  You’re saying to your users and to Google that the destination site is worth visiting and viewing.
PageRank is an accumulation of how many other sites have voted for your site.  When links count as votes, more links mean more votes, and more votes boost your PageRank.
To make PageRank more than just a popularity contest that favors old, large sites, it’s also used to weigh the votes.  A site with a high PageRank has a vote that counts for more than a site with low PageRank.  Spam sites, meanwhile, have a low or negative PageRank, meaning their vote is valueless or potentially det…

Read our latest article
As a blogger, there comes a time when you’re going to want to write posts for blogs other than the ones you own and operate. It can be very valuable to blog outside of your own sites, both to promote your own content and to build a rep…
SEO is torn into two worlds. There’s the world of the users, and the world of the robots. The users like content with value, but they don’t care about the formatting of links, the keyword density or the background infrastruct…
PageRank sculpting is the concept of tweaking the links in your site internally to best control the flow of PageRank from one page to another. You could identify pages on your site with high PageRank and use them to direct links to…
Over the last two years, Matt Cutts has been a leading spokesman for the death of guest blogging. His post from January – The decay and fall of guest blogging for SEO – is widely cited as the turning point where guest posting tur…
AdWords can be a great source of incoming leads and conversions, but only if it’s done properly. You can, of course, dump hundreds of dollars into a campaign every month. If done well, you’d even see a return from that high inv…
“What?! 5.0! We just had 4.0! Don’t tell me Google is already drawing another line in the sand.” Got your attention? No, there’s no sign of Google pushing a 5.0 update on the horizon. That doesn’t mean, however, th…
Website load speeds are surprisingly important for SEO. In a tight ranking war with a competitor, loading speed can be the difference between a top spot and merely first page ranking. Beyond the search ranking factor, you also h…
Hidden text on websites is many things. It’s a black hat SEO technique from the days when Geocities was new. It’s a way to hide text for scripts to display later. It’s an aid for accessibility. It’s a way to show Google cont…
Not all links were created equal. Some are more valuable than others, but you knew that. Some are also much harder to track than others. It can be hard to gauge your success with link building when you’re only considering two or t…
Links are the connections between websites. They are the strings in the spider’s web, the strands followed by the Googlebot when it’s searching for new content. They’re essential when you’re trying to get a piece of co…