For a long time, businesses have been pushing to include brand mentions in incoming content. It was always a beneficial practice to expand your brand recognition; users are more likely to convert if they recognize the company t…
A quick glance throughout the industry shows dozens of SEO companies offering their services for a premium price. No doubt they bring with them the experience of running thousands of ad campaigns, social media profiles and blo…
Some concerns in SEO are brand new. Issues come up every month with new technologies, new interactions and new rules. Some issues, on the other hand, are as old as communication itself. Since the dawn of language, some words have…
Reviews are incredibly important to your business. They influence customer decisions in a number of ways. This includes both positive and negative reviews. Positive reviews may be sponsored or false, while no business will p…
In this era of the smartphone and the tablet, having a mobile version of your website is near essential. Some devices can view your site on a standard web layout, but may have small screens with little real estate to work with. For t…
Every website owner at some point wants to have a clear set of metrics regarding how popular their website is. The original measure, and still the gold standard of the SEO world, is Google’s PageRank algorithm. PageRank is ess…
When it comes time to build a website, businesses and companies are often faced with the decision of whether they want to build a responsive or a mobile version. Mobile versions can be good, as they are easy to navigate and they loo…
There is no denying that more and more people are accessing the internet than ever before. However, the way that people are accessing it has drastically changed over the last half-decade, which means that websites need to make s…
Since the beginning of the Panda updates in 2011, Google has waged a war against duplicate content. To many webmasters, this has little effect. To some, it’s a warning to change their business practices. A small minority…
An exact match domain, or EMD, is a domain that is highly relevant to the content of your website and more specifically, exactly matches the keyword a person uses when searching for your content. An exact match domain can be a loca…