Published April 18th in SEO by Devesh Sharma

Website templates bring a lot of power to the world of web design. They’re fast and easy to set up and get a site running in a matter of hours rather than days or weeks. They’re cheap in comparison to custom web design. They can still be highly customizable. Yet they all still have telltale signs of their template nature, which begs the question; can using templates hurt your site SEO?
The Death of Custom Web Design
About ten years ago, there was this impression that if you wanted to have a website, it needed to have a truly unique design if it wanted to get anywhere on the web. This is the era where a lot of big name sites were founded in various styles. You have sites like Slashdot, with their minimalist news style. You have sites like Reddit, with their strange anti-forum threaded comments system. You have sites like Delicious, like Digg, and a whole lot more. In part, these sites grew and thrived because of their spearheading position in web content. In part, though, they thrived because of their unique web design and branding.
Then, back in about 2013 or 2014, people started wondering if the value of a unique designed site was really still there. Many unique sites were being pann…

Read our latest article
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use blac…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat…
The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly? Google and Links as Votes…
Local SEO is rarely in the middle of the road.  Either your business maintains a monopoly and is largely uncontested, or there is incredibly fierce competition from all sites.  In either case, the end goal is to be ran…
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the wo…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fa…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-b…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every w…