There are many Internet search engines available for people to use. However, it is the Google search engine that revolutionized the way that we search for things online. It is also the search engine that websites and businesses…
Google Adwords, established in 2000, brought into being the idea that marketers could dissect the algorithm in order to serve up landing pages and online offers that placed highly in the Search Engine Result Pages (SERPs). The…
Google first released PageRank to assess the popularity of a webpage and in a recent interview, Matt Cutts has confirmed the existence of AuthorRank on Twitter and discussed the development in a 2013 interview. For some time no…
Now, when looking at algorithm updates, a lot of people fear their site will fall off the top pages of Google. This was the case in the past as many site owners would use techniques Google and other search engines did not take kindly…
The trend in long-tail keyword use in marketing strategy is largely the result of cost efficiency in advertising. Used as a cost conversion mechanism in search engine optimization (SEO) and pay-per-click (PPC) online advert…
When you run a website and use WordPress, you can make a great blog that people from all over the world love to read. While this is a great outlet to use, it is wise to take a proactive approach to prevent problems such as too many blog c…
Bounce Exchange and OuiBounce both provide your website with an option to accept user enrollment to receive newsletters. A newsletter still provides one of the most effective ways to contact your customers and connect with th…
Thanks to the nearly universal prevalence of the Internet, it seems like everyone and their cousin has a blog, website, or other foothold in cyberspace. Some people use their websites and blogs for fun, others sell stuff, while…
More than ever, content matters, and having the right content on your websites is essential for ranking well in the search engines. In addition, great writing has a number of side benefits that can help improve visitor engageme…
There is nothing more jarring than finding out that your website has been banned by Facebook. This often occurs with no warning because the algorithms that run to protect users from spam and malicious websites are completely au…