Published today in SEO by James Parsons

In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a bad page.  All of these are a hindrance to your site, but you can use them as an opportunity.
Think about it like this.  When a user visits a URL attached to your domain, it’s either a page that exists or a page that doesn’t.  When it’s a page that exists, good.  You’ve drawn in a new user.  If it’s a page that doesn’t exist, you have two options.  You can display a 404 page – the default in most web setups – or you can automatically redirect them to the homepage.
When you realize that out of the infinite combinations of letters and numbers in varying lengths that can make up a URL, and you see how few of them are associated with a real page on your site, you begin to see the opportunity presented to you.  Every possible typo, malformed URL or broken link is an opportunity.
The first thing you should know is that a passive redirect to your homepage is the wrong way to go.  Sure, it looks a little better than a basic 404 page, but only a little.  Often, a user will click to…

Read our latest article
A 301 redirect is a type of code that works in much the same way that a postal change of address form works for physical mail. It essentially tells anyone looking to visit www.example.com that the real new address is www.newexampl…
Sometimes, you notice your traffic drop for seemingly no reason. You haven’t made any changes to your site recently, certainly nothing that would flag you for a penalty. You poke around and find nothing obviously out of place…
We all dream of being able to do everything right the first time, but it’s not always possible. In the world of business, this is more true than anywhere else. Starting a business is all about making mistakes, correcting your ac…
It’s a showdown between heavyweights. Yoast in one corner, All in One in the other. They’re both powerhouses in the WordPress SEO scene. They’re both huge, robust plugins with dozens of valuable SEO features. They’re…
Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated…
Since it’s creation a decade and a half ago, Google has changed the world in many ways. First with web search that constantly improved. Later with the wealth of free services and tools it offers. Later still by becoming the soci…
Optimizing your title tags is one of the most basic and yet most important actions you can take in an SEO plan. When you’re starting a WordPress blog, or you’re optimizing an established blog, you have a few steps to take to opt…
Often times, when your site dramatically decreases in search ranking overnight, it’s because you’ve been hit with a Google penalty for something you’ve done. It might be the ad-to-content ratio. It might be purchased l…
If you can name an aspect of modern SEO, someone can tell you what previous technique was penalize to bring about the current way of thinking. It’s happened with keywords. It’s happened with links. It’s happened with just…
Modern SEO is a dangerous game. In the past, Google wouldn’t really penalize a site for making mistakes. It was entirely possible to find your ranking made static and any further benefits minimized until you cleaned up your si…