Published July 14th in SEO by Dan Virgillito

Before we begin, I want to say two things.

Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings.
Yes, you absolutely, 100% should implement SSL on at least part of your site.

I understand that a ranking drop can be bad. I also understand that not all sites absolutely need SSL for their site. However, if you have absolutely any reason for a user to input any personal information, including just an email opt-in form, you absolutely should be using SSL.
The Benefits of SSL
SSL has a lot of benefits for a website. For one thing, Google has been considering SSL to be a ranking factor since 2014. It’s been a minor factor – a site with good content will outrank a similar site with poor content and SSL – but it’s a very real boost if you have it implemented.

SSL also encrypts information sent to and from your website. It can only be read and understood by the people accessing your site directly. No one can initiate a man-in-the-middle attack. That old “don’t use the internet from Starbucks, anyone can snoop your traffic” concern is alleviated; if they were to intercept your traffic, all they would get…

Read our latest article
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don&…
If you were to poll 100 SEO masters and ask them what the single most important factor in ranking on Google was, you’d probably get a lot of people pointing to links.  Sure, you need content to support your links, and yo…
Do you remember being a kid, growing up in a big creaky house, afraid to move the covers at night for fear that the monsters would get you?  The monster under the bed, the monster in the closet, the monster outside the window, t…
Google’s Pigeon update was nasty – far nastier than anything other than a giant radioactive pigeon would be – and it affected local search more than anything else.  In fact, it make it nearly impossibl…
With the release of the most recent iteration of Penguin, many people are asking; is it possible to have a partial Penguin penalty, or is it an all-or-nothing deal?  The answer, as you might expect if you’re familiar…
Long ago, in days shrouded by the mists of memory, guest posting was one of the best ways to get a link back to your site.  You could offer up a guest post on an industry blog, demand a byline or an in-content link as your only comp…
Do you ever feel as though everyone is talking about you behind your back?  Do you wish you could hear what they’re saying, to know if it’s good or bad?  In the real world, you would have to hire a private det…
It’s time to set up your e-commerce website, and you want to do everything right.  You don’t want to deal with any of those painful Google penalties that hold other businesses back.  You just want to get o…
Ever since the nofollow attribute was added to the roster of usable tags, it’s caused no end of problems.  Should you nofollow this, nofollow that?  It seems like the only clear advice is to nofollow that creep…
For some, it may seem like a question out of the stone ages; does your business need a mobile version of your site to succeed?  For others, the question is simply a valid one.  They haven’t needed one so far, and th…