Published today in SEO by Dan Virgillito

Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a major shakeup to the world of SEO.
As it turned out, this Penguin update was actually very minor, affecting a small subset of English queries. It wasn’t an algorithmic update at all; in fact, it was just a data refresh. Some sites, previously penalized by Penguin, saw their rankings return at long last. Others saw fresh penalties applied, perhaps for the first time. Nothing changed in the back end about how Google interprets the data; all that changed was an update to the data being interpreted.
This lets us lead into 2015 with a relatively fresh start. A data update has just been completed, the first in a long time. What does the future hold?
Too Much Anticipation
The very first Penguin algorithm was a massive shakeup to the world of SEO. It was a huge, industry-shaking change to how links were calculated, and it meant the value of backlink building and guest posting was nearly destroyed. Subsequent updates, however, have been something of a wash.
What I mean is…

Read our latest article
Over the last few months, Facebook has been gradually decreasing the amount of organic reach any particular business can access without paid service. Even with paid exposure, reach for any given post is still low. While some ma…
Return on Investment, or ROI, is a long-lived and venerable marketing buzzword. It has always been easy to calculate and it’s been a great measurement of how effective a particular method of advertising has been. You sen…
As of April 2014, comScore reports that Bing pulls in a full 18.7 percent of all United States search traffic. That’s 3.5 billion web search queries. How many of those would be relevant to your site? Yes, Google tops that nu…
Optimizing an online store is an uphill battle. You’re already suffering from the large number of thin pages, the easily missed duplicate content, the issues of eCommerce platform configuration and the fierce competi…
Matt Cutts has declared guest blogging for SEO dead, and a whole host of SEOs never got past the title to read his clarifications. Guest blogging, yes, was getting very spammy. It was also difficult to do properly. That said, it is…
The Internet has been around for a while now, and so have Internet search engines. As time passes, those search engines – Google in particular – change the way they sort and display websites. As the algorithm change…
At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…
With the recent removal of profile pictures from Google search results, many have declared the Authorship experiment to be over. Dead, done, scratched out, ended, it’s ready to be buried in the history books along with d…
The last time Google released a Penguin update – at least, the last time they confirmed that a Penguin update had taken place – was in October of 2013. SEO monitors labeled it Penguin 5, as the fifth major update to the…
SEO is one of those business expenses you just need to plan for. It’s not something you can get away with doing on the cheap. It’s important for any online business to make use of search optimization for maximized exp…