Published January 15th in SEO by James Parsons

When you’re investigating a site to see if it’s a place you want to try to post on, leave a comment on, or otherwise get a link from, one piece of information you may want to discover is whether the site uses followed or nofollowed links.
What Follow Means
Whether or not a link is followed or nofollowed is important for SEO, though not as important as it once was. It’s a dichotomy between two elements, the link in its natural state and the link with a “nofollow” tag attached to it.
A nofollowed link is a link that tells Google not to count it in terms of SEO. Links in their natural state pass a certain amount of pagerank or link juice from the linker to the linkee. The amount varies depending on a lot of factors, like the position of the link, the anchor text, the industries of the two sites, how closely related the content is between the source and destination, and how much relative link juice each site has in comparison to the other.
When you nofollow a link on your site, you’re telling Google not to pass any of your link juice to that site. There are a variety of reasons why you might want to do this. If you consider that a followed link is a vote of confidence in the d…

Read our latest article
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they&…
There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however, nothing hurts yo…
When Google assigns value to a particular piece of content, that value is tied to the site.  A single site with multiple writers can grow just as well, if not more easily, than a site with just one writer.  On the other ha…
Google’s recent Pigeon update is one of the largest shakeups in local SEO in a long time.  It almost completely removes your chance to rank on the first page for your keywords, if Yelp and a few local directories are al…
When Google makes a move, it tends to take one of three forms.  There are the natural changes, the result of the evolving algorithm adjusting the ranks of sites based on their content, value and presence online.  Ther…
Google trends started ten years ago in 2004, and has done nothing but grow since its inception.  With billions of search queries made every year, Google has an incredible wealth of data on their hands.  Trends is thei…
The question of the color of hat that rests atop the head of guest posting is one that requires a surprising amount of history to truly answer.  If you’re familiar with the hats and the history of guest posts, you can sa…
The glory of the Internet is that it is truly a globally accessible network.  Anyone, whether they’re from the southern tip of Africa, the northern tundra of Russia or the deep mountains of China, can access your web…
When you’re trying to grow a website, one of the strongest signals you can receive is a quality backlink.  Yet so many webmasters have an aversion to linking out to other domains, other websites.  They feel as t…