Over the last few years, Google has been building more and more personalization into the search results.  This is both a good thing and a bad thing.  It’s good, for users, because they have a higher chance of com…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprisin…
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net.&n…
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page. …
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesse…
Links are important to SEO, both as positives and as negatives. Using links properly is a huge boon. Using them poorly can earn you some serious penalties and loss of trust. This makes webmasters understandably paranoid about h…
To experienced marketers, the title of this post is a self-evident truth. To others, it might do with a little explanation. It’s relatively common knowledge that, following Google’s guidelines, you can run a blo…
When you think of traditional, old-school marketing, what comes to mind? Sending out pamphlets in the mail, running television and radio advertisements, putting up billboards by the highway and other such techniques? Those…
The two biggest names in search penalties for the last several years are Panda and Penguin. These normally-kindly animals see the Internet in black and white; they have rules they follow, and if you break them, your ranking goes…
Of all the many and varied link schemes across the history of the Internet, none is so close to, and yet so far from, a legitimate strategy as the private blog network. What is a PBN, how does one work and how can you tell if a blog is par…