Long ago, in days shrouded by the mists of memory, guest posting was one of the best ways to get a link back to your site.  You could offer up a guest post on an industry blog, demand a byline or an in-content link as your only comp…
Do you ever feel as though everyone is talking about you behind your back?  Do you wish you could hear what they’re saying, to know if it’s good or bad?  In the real world, you would have to hire a private det…
It’s time to set up your e-commerce website, and you want to do everything right.  You don’t want to deal with any of those painful Google penalties that hold other businesses back.  You just want to get o…
Ever since the nofollow attribute was added to the roster of usable tags, it’s caused no end of problems.  Should you nofollow this, nofollow that?  It seems like the only clear advice is to nofollow that creep…
For some, it may seem like a question out of the stone ages; does your business need a mobile version of your site to succeed?  For others, the question is simply a valid one.  They haven’t needed one so far, and th…
Conversion: the event whereby a visitor to your website becomes a paying customer, typically influenced by landing page copy, product quality, user reviews, brand trust and peer pressure. Rate: The frequency by which visito…
And so, history repeats itself.  Time and again, the pattern emerges.  Google makes a move, and the reaction is extreme.  Naysayers then crawl from the woodwork to present a more rational opinion, counter to t…
There are any number of reasons why a page might have multiple links to the same destination.  Perhaps a blog post and an advertisement both link to the same landing page.  Perhaps you just consider the page a good enou…
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use blac…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat…