Published today in SEO by James Parsons

Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a redesign when you don’t have to?
At this point, however, when SEO pros and marketers tell you that a mobile site is crucial, they mean it. Up until last year, mobile was just a suggestion. A really good suggestion, sure, but just a suggestion. Mobile users are somewhat used to browsing desktop sites on their devices, using the built-in zoom features. A decently designed desktop site was at least usable, if not particularly pleasant.
Not having a mobile site, then, was a hindrance but not a massive flaw. You might lose some percentage of your potential users when they land on your page and realize they have to navigate a desktop site using a phone, but others would stick around. You could power through it.
Now, though, you’re going to suffer more for it. The question posed in the title here is whether or not lacking a mobile site will hurt your SEO. As of late 2014 and early 2015, Google has started to actively promote mobile sites to mobile users. They introduced the Mobile-Frie…

Read our latest article
As of April 2014, comScore reports that Bing pulls in a full 18.7 percent of all United States search traffic. That’s 3.5 billion web search queries. How many of those would be relevant to your site? Yes, Google tops that number…
Optimizing an online store is an uphill battle. You’re already suffering from the large number of thin pages, the easily missed duplicate content, the issues of eCommerce platform configuration and the fierce competition…
Matt Cutts has declared guest blogging for SEO dead, and a whole host of SEOs never got past the title to read his clarifications. Guest blogging, yes, was getting very spammy. It was also difficult to do properly. That said, it is…
The Internet has been around for a while now, and so have Internet search engines. As time passes, those search engines – Google in particular – change the way they sort and display websites. As the algorithm changes, so do th…
At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…
With the recent removal of profile pictures from Google search results, many have declared the Authorship experiment to be over. Dead, done, scratched out, ended, it’s ready to be buried in the history books along with dozen…
The last time Google released a Penguin update – at least, the last time they confirmed that a Penguin update had taken place – was in October of 2013. SEO monitors labeled it Penguin 5, as the fifth major update to the Penguin a…
SEO is one of those business expenses you just need to plan for. It’s not something you can get away with doing on the cheap. It’s important for any online business to make use of search optimization for maximized exposure, bu…
If you were to run a Google search for the title of this blog post, you would find the front page full of posts about how social media is essential to web success. Vary the search terms and you’ll find a whole range of articles decla…
Frequent web users may noticed the trend that many of the same sites are always populating the top search results. The same names come up over and over. These sites are huge; hundreds or thousands of pages and posts, millions of wo…