Published September 20th in SEO by Devesh Sharma

One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the foundation of SEO, but they’ve changed a lot over the years.
In the very early dates, a link was a vote. That was pretty much all there was to it. A site with more links was a site with more votes, and it appeared higher in the search results. Obviously, this was very easy to abuse, and abused it was.
Since then, there has been an ongoing arms race between marketers on the dark side of the rules and the search engines themselves. One of the latest weapons in that race was Google’s Penguin algorithm, which helps assign values to links and penalizes sites that abuse them in a negative way.
The thing is, you don’t need to know any of this to learn how to analyze links. All you need to know is what makes a good link and what a bad link looks like.
What Makes a Good Link Good
There’s a lot that goes into the analysis of a given link. Every link that exists has to meet these criteria to be considered a good link. Good links are valuable; bad links are not. The worst…

Read our latest article
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page. …
SEO is an industry that is always on the move.  What works today might not work tomorrow, and it may not have been an effective strategy yesterday.  Techniques change.  Tools evolve.  Rules build upon rul…
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesse…
Matt Cutts is a genial, cordial and generally upbeat man in charge of Google’s webspam team and is one of the public faces of Google when a change impacting SEO happens.  His ongoing video series is always helpful for…
A couple months ago, Google made a big move; they released a new form of sitelink to the public, to everyone who uses AdWords, and made them free.  They are completely free to use. Why might Google do this?  Well, it&rsq…
Local businesses have one significant advantage in the realm of SEO that global corporations and online-only businesses lack; the physical store.  That’s not just an advantage because there’s always an o…
There’s nothing worse for a website owner, blogger or entrepreneur than the feeling of checking your website and finding it blocked due to a malware infestation.  It’s an immediate de-indexing by Google un…
Some parts of your SEO take place outside of your site.  Links, social media, hosting options and the like are all offsite SEO.  Plenty of other parts of your SEO, however, depend on on-site content, code and tweaks.&…
The vast majority of the information written online about SEO has Google in mind, to the exclusion of other search engines.  This is, in part, due to Google’s huge market share; over 65% of web searching is performed…
Links are important to SEO, both as positives and as negatives. Using links properly is a huge boon. Using them poorly can earn you some serious penalties and loss of trust. This makes webmasters understandably paranoid about h…