Published today in SEO by Eric Sornoso

A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly important, to the point where making a single mistake can doom your site to mediocrity.
If you feel like your site isn’t performing the way it should, or if you’ve seen your Google ranking decrease with no explanation as to why, take a look and see if any of these issues have come up.
1. Thin or Missing Product Descriptions
Google loves content, and this goes double for any site selling products. Users also love content, though they don’t think about it in those terms. Picture two sites, both selling you an iPhone. One has a picture of the phone, the name, and the price. The other has a long description including system specifications, software versions, storage space and cell plans. Which would you use?
Too little content also flags a site for a Google penalty under the Panda algorithm. Always shoot for several hundred words of unique content on any given page, regardless of what that page happens to contain. If you need ideas for more content for a p…

Read our latest article
SEO is torn into two worlds. There’s the world of the users, and the world of the robots. The users like content with value, but they don’t care about the formatting of links, the keyword density or the background inf…
PageRank sculpting is the concept of tweaking the links in your site internally to best control the flow of PageRank from one page to another. You could identify pages on your site with high PageRank and use them to direct links to…
Over the last two years, Matt Cutts has been a leading spokesman for the death of guest blogging. His post from January – The decay and fall of guest blogging for SEO – is widely cited as the turning point where guest po…
AdWords can be a great source of incoming leads and conversions, but only if it’s done properly. You can, of course, dump hundreds of dollars into a campaign every month. If done well, you’d even see a return from tha…
“What?! 5.0! We just had 4.0! Don’t tell me Google is already drawing another line in the sand.” Got your attention? No, there’s no sign of Google pushing a 5.0 update on the horizon. That doesn’…
Website load speeds are surprisingly important for SEO. In a tight ranking war with a competitor, loading speed can be the difference between a top spot and merely first page ranking. Beyond the search ranking factor, you also h…
Hidden text on websites is many things. It’s a black hat SEO technique from the days when Geocities was new. It’s a way to hide text for scripts to display later. It’s an aid for accessibility. It’s a way…
Not all links were created equal. Some are more valuable than others, but you knew that. Some are also much harder to track than others. It can be hard to gauge your success with link building when you’re only considering tw…
Links are the connections between websites. They are the strings in the spider’s web, the strands followed by the Googlebot when it’s searching for new content. They’re essential when you’re tryin…
Meta tags are a type of tag included in your HTML, either in your site header or as attributes in links – effectively descriptors for other tags – that direct web browsers and search engines to parse your site in a part…