Published November 29th in SEO by James Parsons

YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and video games. There are a lot of people posting vlogs, educational content, political content, and other forms of entertainment, but little of it is focused on marketing. That’s why when Backlinko posts that they’re an authority in YouTube marketing, the video they show off as their top-tier performer has a mere 22,000 views, where actual top performers on YouTube have view counts in the millions. 22,000 views is hardly enough to get more than a couple bucks in ad revenue, too, so keep that in mind if you want to use YouTube as a marketing platform.

If you’re determined to use YouTube, you need to do everything you can to make your videos catch on and gain momentum. Once a video gets picked up, YouTube will do a lot of promotion by circulating it within their recommendation engine. It’s your job to get the video enough initial traffic and appeal that it will take that circulation and run with it. Get good enough at it and you can put even Backl…

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