Using a sitemap can help Google find its way throughout your site to make sure every page is indexed.  It can also give you a table of contents, if you skin it for human consumption.  They’re versatile tools, but…
Google recently rolled out the Publisher Center as part of Google News, to help make sure they can index all new content that comes their way through sites in Google News.  If you want your site in Google News, or if your site i…
Content curation, done properly, can be an extremely effective solution for managing multiple blogs or a single, high volume site.  On the other hand, done poorly, you end up with a terrible site that has no original value…
Denial of service attacks, or more typically, distributed denial of service attacks (DDoS attacks) are one of the most common types of virtual terrorism and attempted hacking online.  What are they, how do they work, how…
Landing pages get a bad rap from webmasters worried about how Google sees the world.  This is no doubt in part because of the nature of the landing page; a streamlined, pared-down page that emphasizes keywords and product s…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they&…
There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however, nothing hurts yo…
When Google assigns value to a particular piece of content, that value is tied to the site.  A single site with multiple writers can grow just as well, if not more easily, than a site with just one writer.  On the other ha…
Google’s recent Pigeon update is one of the largest shakeups in local SEO in a long time.  It almost completely removes your chance to rank on the first page for your keywords, if Yelp and a few local directories are al…