Published April 18th in SEO by Devesh Sharma

Website templates bring a lot of power to the world of web design. They’re fast and easy to set up and get a site running in a matter of hours rather than days or weeks. They’re cheap in comparison to custom web design. They can still be highly customizable. Yet they all still have telltale signs of their template nature, which begs the question; can using templates hurt your site SEO?
The Death of Custom Web Design
About ten years ago, there was this impression that if you wanted to have a website, it needed to have a truly unique design if it wanted to get anywhere on the web. This is the era where a lot of big name sites were founded in various styles. You have sites like Slashdot, with their minimalist news style. You have sites like Reddit, with their strange anti-forum threaded comments system. You have sites like Delicious, like Digg, and a whole lot more. In part, these sites grew and thrived because of their spearheading position in web content. In part, though, they thrived because of their unique web design and branding.
Then, back in about 2013 or 2014, people started wondering if the value of a unique designed site was really still there. Many unique sites were being pann…

Read our latest article
When you’re trying to grow a website, one of the strongest signals you can receive is a quality backlink.  Yet so many webmasters have an aversion to linking out to other domains, other websites.  They feel as t…
The time it takes for your site to load once someone clicks a link to visit is a surprisingly important factor for both SEO and for usability.  Many users will begin to bounce away if it takes longer than a second, and if it stre…
Over the last few decades, the Internet has changed quite a bit.  One of the most heavily changed aspects of the web have been meta tags.  Today, some meta tags are essential to the proper functioning of your site.&nbs…
Over the last few years, Google has been building more and more personalization into the search results.  This is both a good thing and a bad thing.  It’s good, for users, because they have a higher chance of com…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprisin…
Google AdWords is an incredibly powerful tool for bringing in interested customers to purchase your products.  Used properly, you can make thousands of dollars in a day.  Used poorly, you can lose just as much.&nbs…
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net.&n…
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page. …
SEO is an industry that is always on the move.  What works today might not work tomorrow, and it may not have been an effective strategy yesterday.  Techniques change.  Tools evolve.  Rules build upon rul…
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesse…