Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they&…
There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however, nothing hurts yo…
When Google assigns value to a particular piece of content, that value is tied to the site.  A single site with multiple writers can grow just as well, if not more easily, than a site with just one writer.  On the other ha…
Google’s recent Pigeon update is one of the largest shakeups in local SEO in a long time.  It almost completely removes your chance to rank on the first page for your keywords, if Yelp and a few local directories are al…
When Google makes a move, it tends to take one of three forms.  There are the natural changes, the result of the evolving algorithm adjusting the ranks of sites based on their content, value and presence online.  Ther…
Google trends started ten years ago in 2004, and has done nothing but grow since its inception.  With billions of search queries made every year, Google has an incredible wealth of data on their hands.  Trends is thei…
The question of the color of hat that rests atop the head of guest posting is one that requires a surprising amount of history to truly answer.  If you’re familiar with the hats and the history of guest posts, you can sa…
The glory of the Internet is that it is truly a globally accessible network.  Anyone, whether they’re from the southern tip of Africa, the northern tundra of Russia or the deep mountains of China, can access your web…
When you’re trying to grow a website, one of the strongest signals you can receive is a quality backlink.  Yet so many webmasters have an aversion to linking out to other domains, other websites.  They feel as t…
The time it takes for your site to load once someone clicks a link to visit is a surprisingly important factor for both SEO and for usability.  Many users will begin to bounce away if it takes longer than a second, and if it stre…