Do you know where your links are coming from? Are they stacked against you? Links are an incredibly important part of SEO, and they can be tricky to get just right. Even if you’re focusing on quality links from one source, yo…
Sooner or later it will happen to you, if it hasn’t already. You need, for some reason or another, to remove a page from your site. Maybe it’s a page that no longer works with a new site layout. Maybe it’s a piece o…
Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they si…
Retina display is a modern keyword from Apple, introduced along with the iPhone 4. The goal of the retina display is to produce an image that includes so many pixels in such a small space that the human eye cannot detect individual…
To those with a passing knowledge of SEO gleaned from cursory searches of the last decade of search engine advice, the phrase “hidden text” is terrifying. It conjured images of invisible keyword lists and strict G…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…
Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…
SSL is the most common form of security for the web. You see it when a website complains about lacking the proper certificates. You see it with the lock icon in your browser status bar when you visit a secured site. You see it in the UR…
In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content.…
If you’re just now getting into the SEO game, you may find it disheartening to see the traffic and SERPs rank of your competitors. Those who have been at it much longer than you have had plenty of time to build their audiences…