Published September 20th in SEO by Devesh Sharma

One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the foundation of SEO, but they’ve changed a lot over the years.
In the very early dates, a link was a vote. That was pretty much all there was to it. A site with more links was a site with more votes, and it appeared higher in the search results. Obviously, this was very easy to abuse, and abused it was.
Since then, there has been an ongoing arms race between marketers on the dark side of the rules and the search engines themselves. One of the latest weapons in that race was Google’s Penguin algorithm, which helps assign values to links and penalizes sites that abuse them in a negative way.
The thing is, you don’t need to know any of this to learn how to analyze links. All you need to know is what makes a good link and what a bad link looks like.
What Makes a Good Link Good
There’s a lot that goes into the analysis of a given link. Every link that exists has to meet these criteria to be considered a good link. Good links are valuable; bad links are not. The worst…

Read our latest article
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized,…
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already…
From the very beginning, Google – and other search engines that followed, grew, and lived or died – needed some way to find pages to index. At the start, Google used manual feeding with a staff of employees. With the s…
There is much argument about link building in the SEO community, particularly now that Google seems to be clamping down on guest posting, one of the more legitimate ways to build links manually. If guest posting is out, is any for…
Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authori…
Over the last few months, Facebook has been gradually decreasing the amount of organic reach any particular business can access without paid service. Even with paid exposure, reach for any given post is still low. While some ma…
Return on Investment, or ROI, is a long-lived and venerable marketing buzzword. It has always been easy to calculate and it’s been a great measurement of how effective a particular method of advertising has been. You sen…
As of April 2014, comScore reports that Bing pulls in a full 18.7 percent of all United States search traffic. That’s 3.5 billion web search queries. How many of those would be relevant to your site? Yes, Google tops that nu…
Optimizing an online store is an uphill battle. You’re already suffering from the large number of thin pages, the easily missed duplicate content, the issues of eCommerce platform configuration and the fierce competi…
Matt Cutts has declared guest blogging for SEO dead, and a whole host of SEOs never got past the title to read his clarifications. Guest blogging, yes, was getting very spammy. It was also difficult to do properly. That said, it is…