At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…
With the recent removal of profile pictures from Google search results, many have declared the Authorship experiment to be over. Dead, done, scratched out, ended, it’s ready to be buried in the history books along with dozen…
The last time Google released a Penguin update – at least, the last time they confirmed that a Penguin update had taken place – was in October of 2013. SEO monitors labeled it Penguin 5, as the fifth major update to the Penguin a…
SEO is one of those business expenses you just need to plan for. It’s not something you can get away with doing on the cheap. It’s important for any online business to make use of search optimization for maximized exposure, bu…
If you were to run a Google search for the title of this blog post, you would find the front page full of posts about how social media is essential to web success. Vary the search terms and you’ll find a whole range of articles decla…
Frequent web users may noticed the trend that many of the same sites are always populating the top search results. The same names come up over and over. These sites are huge; hundreds or thousands of pages and posts, millions of wo…
One of the big fears with modern SEO is the issue of duplicate content. When Panda rolled out in 2011, one of the first things it tore from the search results was the prolific presence of web shops with hundreds or thousands of produ…
SEO has existed in some form or another since the very beginning of search engines. As long as there has been a way to display websites in sequential order, there have been people trying to figure out how to get their sites to the top…
These days, it’s surprisingly easy to set up a web store. As a reseller, you don’t even need to handle product inventories yourself; you just set up a store and rely on someone else to handle distribution. Whether you’re in…
Negative SEO has been a problem, a thorn in the sides of many webmasters, and the online death of no small number of sites, for several years now. Google has taken a few steps towards solving the problem, but it still remains. Negat…