This is one tricky question to answer. Google naturally wants to promote the use of their ad programs, because it gets them a larger market share and it gives them more money to play with. On the other hand, they have a strict “don’t be evil” policy, and they’ve done a lot of work to try to divest money from SEO. They don’t want big companies to always win simply because they have more money to invest.
At the same time, those big companies tend to win because they can spend more money doing the things that make organic SEO work, like publishing large amounts of highly researched, quality content produced by a team staff or network of freelancers. They can spend more money building connections and getting links. They can hire important and visible influencers. There’s only so much Google can do to limit the influence of money in a way that can’t, well, be circumvented with enough money in the right places.
So the question is, how might using AdWords or AdSense affect your SEO? Can it boost your organic search results? Can it hurt them? Let’s investigate.
Straight From the Horse’s Mouth
First, give this video a watch. Did you catch it…