Published August 4th in SEO by James Parsons

SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult or impossible to use if it’s intercepted. If, for example, there was a malicious server between point A and point B, that logged and saved all data passing through it, data encrypted by SSL would be impossible to use.
For this reason, SSL is by default required for virtually all financial transactions online. Consider a more physical scenario, one that isn’t really feasible but which illustrates the point. Say that you want to buy something from a store. You select your item and stand next to it in the aisles. You then write down the item name and product number on a piece of paper, put your credit card on top of that paper, and hand it to someone walking down the aisle. They bring it to the end of the aisle, where it is handed off to someone else, who brings it to the front of the store. At the front of the store, someone else takes it and brings it to the cashier. The cashier then rings up your transaction.

Would you shop at a store that used that process? Ignoring, of cours…

Read our latest article
Mobilegeddon is the nickname of Google’s newest Earth-shattering megabomb, a piece of technology so widespread and damaging that no webmaster can go on without dealing with the consequences. Well, that’s what you’d t…
All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink…
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a redesign when y…
I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you eve…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get an in with i…
In the past, one of the premier indicators of a website’s authority has been the presence of a large number of backlinks pointing towards that site. The rationale is simple. If you’re a good site, people will link to you, gene…
SEO very much a nebulous concept. It’s hard to look at a piece of content and analyze just how valuable that content is. It’s hard to tell how much value changing your meta titles may be. There are so many aspects of SEO, major an…
There are many metrics you can use to judge a page. Google’s outdated, dying PageRank is one. Various backlink health checks are others. One of the most credible, these days, is the Moz-created Page Authority. How Page Author…
There has been much debate ever since Facebook and Twitter made it big, whether or not Google will use social signals as a sign of SEO success. There are arguments to be made for both sides, but I’m pretty confident in saying that…
When it comes to SEO trackers, there’s a lot you need to watch out for, from features to price. How it’s used. Some rank checkers operate on an on-demand basis. That is, you can go to the service and run a one-time check, pulling…