Published today in SEO by John Boitnott

It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices continue to grow ever more sophisticated, but they aren’t potent enough to simulate a desktop experience. Moreover, they don’t try; mobile browsing is its own beast, and it needs to be catered to for best effect.
Still, many businesses hold out, thinking they do “well enough” without mobile, or believing that mobile is a fad that will soon die out. Mobile isn’t the pogs of our generation; it’s the next wave of technology, and it’s here to stay.
Thankfully, if you need to convince one of those stubborn business owners, you can now add yet another set of indicators from Google itself.
1. Favored Responsive Design
Responsive design is the most modern way to cater to mobile browsers, and it has a number of distinct advantages over the traditional subfolder or subdomain methods. For example:
Both mobile and desktop searchers, when finding the site, will see the same URL with the same content. The only difference is in how mu…

Read our latest article
Ever since Google killed off Authorship, speculation has abounded.  It all began with a quote from Eric Schmidt in his book, about a conceptual system that ties an author with a verified profile to the content they produce…
A lot of SEO ends up focusing on unique content.  Local SEO, specifically, focuses on unique content targeting a specific area.  This presents an interesting problem for local brands with multiple locations.&nbs…
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don&…
If you were to poll 100 SEO masters and ask them what the single most important factor in ranking on Google was, you’d probably get a lot of people pointing to links.  Sure, you need content to support your links, and yo…
Do you remember being a kid, growing up in a big creaky house, afraid to move the covers at night for fear that the monsters would get you?  The monster under the bed, the monster in the closet, the monster outside the window, t…
Google’s Pigeon update was nasty – far nastier than anything other than a giant radioactive pigeon would be – and it affected local search more than anything else.  In fact, it make it nearly impossibl…
With the release of the most recent iteration of Penguin, many people are asking; is it possible to have a partial Penguin penalty, or is it an all-or-nothing deal?  The answer, as you might expect if you’re familiar…
Long ago, in days shrouded by the mists of memory, guest posting was one of the best ways to get a link back to your site.  You could offer up a guest post on an industry blog, demand a byline or an in-content link as your only comp…
Do you ever feel as though everyone is talking about you behind your back?  Do you wish you could hear what they’re saying, to know if it’s good or bad?  In the real world, you would have to hire a private det…
It’s time to set up your e-commerce website, and you want to do everything right.  You don’t want to deal with any of those painful Google penalties that hold other businesses back.  You just want to get o…