Published June 25th in SEO by John Boitnott

Can changing your header tags hurt your SEO? It’s a simple question with a simple answer, but I want to go into more detail, so you know why things happen.
The simplest possible answer is, as you might expect, “yes.” Changing your header – H1, H2, whatever – tags can hurt your SEO, just like changing anything else about your site can hurt your SEO. At the same time, changing your H1 tags can help your SEO just as much.
What Are H-Tags?
H-tags, or header tags, are tags in HTML used for organization. When we talk about SEO, we generally talk about H1 and H2, sometimes H3. In fact, in supported HTML code, there are actually H-tags all the way up to H6. Most webmasters, however, simply never use anything above H2 or H3.

If you think about an outline structure of nested content, you get an idea of how to use H-tags. In a book, H1 might be your book title, H2 would be each individual act, and H3 would be each chapter within each act. If you have sub-sections within each chapter, those would be in H4. To be clear, this is the titles of each, not the entire section.
To use a more geographic analogy, you might put the entire planet in H1, the country in H2, the state in H3, the county in…

Read our latest article
Website templates bring a lot of power to the world of web design. They’re fast and easy to set up and get a site running in a matter of hours rather than days or weeks. They’re cheap in comparison to custom web design. T…
Google’s algorithm is constantly in flux. They change it on a daily basis, in minor ways that tend to affect less than .001% of websites they index. They change how various informational boxes display. They work on the acc…
For many businesses, SEO is a driving concern, and with good reason. Paid advertising is expensive and often out of reach for small businesses, and many “growth hacks” can stray into dark territory and put a site at…
For a long time, Scrapebox has been one of the best tools available for marketers of all stripes. It’s extremely powerful, with a ton of modules and plugins for pretty much anything you could want to do. Black hat marketers…
There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing. The usual URL format…
Perhaps the most central element of all SEO is the keyword. Successful SEO relies on finding keywords that have enough volume to turn a profit while having minimal competition. Yet with the internet constantly expanding, it&#…
Reputation management can be an important part of internet marketing for some businesses, though surprisingly not for all. If you’re the kind of brand that relies on a good public opinion, you want to take steps to minimi…
There are a number of reasons you might want to remove a page from Google’s search index. For example, maybe it was content you’re ashamed of – stolen, unwittingly or not, perhaps – and you want it remov…
Guest posting, or blog outreach, is a great way to build links to your website. When you do it right, you earn a regular stream of incoming links from a wide variety of sources, with different, natural anchor texts, and high qualit…
There are plenty of big name blogs out there with only one primary author. They might take the occasional guest post, but for the most part, all of the content is produced by one person, under one name. There are also a ton of blogs wi…