Published August 18th in SEO by John Boitnott

Two elements of web usage are often the source of controversy. Bounce rate and click through rate are both simple to understand, with some complexity that some people don’t realize exists. The real question, though, is do they have an effect on your SEO? Let’s examine them both.
Bounce Rates and SEO
First, I want to talk about bounce rate, because bounce rate is the trickier of the two to grasp fully.
At first blush, it seems easy to understand. A user performs a search and gets search results. They click a result. They quickly click away from the result. That site records a bounce visitor. It’s not great to have, right? The user is indicating that they didn’t really want to be on the site, so they left.
There’s more depth to it. For example, what happens if the user clicks to the site and then closes their browser? There’s no second point of reference, so it counts as a bounce. Now what happens if the user simply leaves the browser window open? There’s still no second click, no second reference trigger, so it counts as a bounce. That user might have a guide open for an hour, referencing it step by step, but because they didn’t click a second ti…

Read our latest article
You already know how important blog post SEO is. You know how much you need it, but you might not know where to start. I don’t blame you, though. There are tens of thousands of blog posts on the subject already, stretching bac…
SEO as a whole is a huge and complex undertaking. Every subject can be split up into smaller subjects, and those into smaller yet, until you have perhaps a reasonable itemized list of actions you can take. The deeper you go, the lon…
One of the questions I hate being asked is how long it’s going to take to rank in some situation or another. How long until you’re in the top 10? How long until your local page has a carousel result? How long until you sho…
Cloudflare is a content delivery network, one of many on the web, and it has a variety of uses. Cloudflare themselves say their service can “protect and accelerate” any website. Is that true? Or are the darker rumor…
“Stick a fork in it: guest blogging is done.” This fateful quote from Matt Cutts is one of the most annoying modern SEO traps in marketing. Guest blogging is not a bad strategy. If you go about it the right way, it can st…
Ever since the ignoble death of Googles PageRank – the long, slow decline that left many webmasters in denial and many more looking for a valid replacement – all sorts of metrics have been springing up. You have all o…
Modern SEO is all about high quality content. Produce excellent content and you’ll be able to watch your site rise in the rankings at a surprising pace. Slack, though, and you’ll stagnate. There are plenty of other…
Your onsite SEO is very important, even if the definition of what is onsite SEO, and the relative importance of each part of it, has varied over the years. Google might change the bar, but they can never remove the concept. When you…
Schema.org is a type of information codification presented by Google, Microsoft, Yahoo, and Yandex. Since it’s supported by so many big players online, it’s the only real way to structure data online. The idea is…
Google has been known to be ruthless with some of their violations and the associated penalties. It’s one thing to be put in the sandbox or to be pushed down to page two, or three, or deeper in search. It’s quite enough…