Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…
Many people claim social media is excellent for businesses, but they take it as a given and go on to explain how to use it. Why is social media so excellent as a marketing tool? The Breadth of Social Audiences Business is a game of num…
Google Sitelinks are a strange, automated and entirely arcane aspect of search that has changed several times over the years, resulting in its variation from tiny one-line links to half-page jumbo links, all of which are seemi…
Tiered link building is among one of the most persistent and tenacious forms of gray/black hat SEO on the Internet. The core concept has been around for over a decade, and while it has had its ups and downs, it’s still potentiall…
Google Analytics is a powerful reporting tool, recording the people and entities that visit your site and what they do while they’re there. There’s just one problem; robots. Robots ruin everything. Or, rather, robots ske…
Google rolled out a new update targeting local search recently, which has been named Pigeon by the community. Since then, local businesses have scrambled to regain their traffic, all while waiting for the next change in the alg…
Dan Levy is Facebook’s Director of Small Business, and he’s become quite influential among those small businesses who strive to be on the cutting edge of search and marketing. Levy was one of several speakers during the Fac…
Links are the blood vessels, the highways, the synapses of the Internet. They are how Google discovers new sites and ranks existing sites. They’re how users find their way from one place to the next, if they don’t know the add…
By now, you have probably heard of negative SEO, even if you’re not completely sure of the specifics. Some of you may have even been victim to an attack, possibly without knowing it. It’s a definite threat, but many in the high…
Pigeon is a brand new search engine update rolled out by Google and named by the community. It has small businesses scrambling to retain their traffic, and it leaves business directories rolling in users. What did it do, and was i…