For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for building a reputation, but it’s really easy to make one little mistake that will have you paying for it for months or years to come.
Don’t believe me? Just take a look at some of these cases:
DiGiorno Pizza took a Twitter hashtag about domestic abuse, #WhyIStayed, and tried to make a joke about it.
Kenneth Cole uses serious social and political events to try to promote his clothing.
Ketchum offends their biggest client by insulting the city of their headquarters.
Amy’s Baking Company absolutely goes off on patrons and makes a massive fool of themselves on social media.
And quite a few more.
Some of these companies are almost too big to care, while others may never recover. They’ll forever be known as the companies that did that terrible thing on social media.
That said, reputation management is about more than following social media etiquette and putting some thought into your posts before you make them. It’s about minimizing the negative reviews and angr…