Backlinks are arguably the most important factor in getting your website on the front page of a Google search.
A backlink, for those of you who are not fluent in internet marketing speak, is when another website puts a hyperlink to your website, either in a blog article, a product page, or somewhere else that viewers can see it.
Backlinks are what Google’s algorithm was originally founded on, and how the search giant became so huge.
The history of it goes like this:
When the Internet began to be populated by hundreds of thousands of web pages, people needed a good way to search through all those pages to find the information they wanted.
Instead of believing a website’s information based on its name and content alone, Google made the assumption that if many websites linked to one particular website often, that particular website was probably a good source of information on that topic.
It’s obviously a much more complicated process than that today, but at its core backlinks are the strongest indication of peer review that spans time, generations, and information.
Here’s how to get some easy new links when you’re just starting out.