Published July 20th in SEO by Devesh Sharma

WordPress has a lot of quirks and settings you can tweak and change in order to boost your SEO. Some of them are simple changes, some might involve some tricky tweaks, and some are best done before you’ve posted a single piece of content. This guide focuses on installing a brand new WordPress site, and the tweaks you can make to start with a strong foundation.
Essential Plugins
WordPress is a great platform, but the true power comes from plugins. You need powerful plugins that don’t clash with each other, don’t slow down your site, and provide you extra functionality in a powerful way. Here are the plugins I’m considering essential for your new installation.

Yoast SEO for WordPress. This is where the majority of the tweaks and settings I’m going to tell you about can be set. Other SEO plugins can work as replacements, but honestly, there’s very little reason not to just use Yoast. If your site is going to focus around a media-heavy blog, a local business, a news site, or a WooCommerce site, you can use the additional Yoast plugins as well.
Really Simple SSL. Using encryption on your site has become a Google ranking factor, and being secure from the ge…

Read our latest article
These days, it’s surprisingly easy to set up a web store. As a reseller, you don’t even need to handle product inventories yourself; you just set up a store and rely on someone else to handle distribution. Whether you’re in…
Negative SEO has been a problem, a thorn in the sides of many webmasters, and the online death of no small number of sites, for several years now. Google has taken a few steps towards solving the problem, but it still remains. Negat…
Across the internet, when Panda 4.0 was rolled out, people noticed a shift in their rankings. Many went down, of course. Some, surprisingly, went up – an effect of the slackened penalties for small businesses. Still others no…
Link penalties – or any penalty for that matter – have a way of sticking around long past their welcome. Once you’ve been penalized, it’s difficult to build back up to the level of traffic you had before. Even if you cl…
Google has made a number of announcements recently that have people watching the fate of Google+. The social media platform has fought long and hard to climb to its current position as number two amongst social sites, but in doin…
Social media sites are great for gathering an audience, but they do more than just give you the additional exposure and reputation you need to succeed online. You can also use them for other tasks, from content promotion to link b…
As a blogger, there comes a time when you’re going to want to write posts for blogs other than the ones you own and operate. It can be very valuable to blog outside of your own sites, both to promote your own content and to build a rep…
SEO is torn into two worlds. There’s the world of the users, and the world of the robots. The users like content with value, but they don’t care about the formatting of links, the keyword density or the background infrastruct…
PageRank sculpting is the concept of tweaking the links in your site internally to best control the flow of PageRank from one page to another. You could identify pages on your site with high PageRank and use them to direct links to…
Over the last two years, Matt Cutts has been a leading spokesman for the death of guest blogging. His post from January – The decay and fall of guest blogging for SEO – is widely cited as the turning point where guest posting tur…