Published September 2nd in SEO by Mike Juba

If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pay attention to SEO, and that in turn means you need someone with the time and energy to do so. For many businesses, this can’t be done internally; no one has the time or the knowledge to do it in their spare time, and you don’t have the budget to hire someone specifically for the job. That means you need to contract an SEO guy.
When you want to hire an SEO guy, or even a company specializing in business SEO, you have to keep a lot of information in mind. There are predatory people and companies out there who will dramatically overcharge for their services. There are other companies that seem cheap at the outset, but who implement damaging techniques or just perform on a sub-par level. You need to make sure you’re getting the best service you can for your money.
So what do you need to keep in mind? What should you do, and what should you avoid doing? We’ve written before about some concerns for hiring a company, but what about a freelancer? While many of the concerns are the same,…

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