Published March 22nd in SEO by Dan Virgillito

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.
The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.
The www is a relic from a time when subdomains ruled access to a server. The www was the world wide web access, the front-facing page. The same site at ftp.example.com would be the file transfer protocol access, which the site administrator could use to upload and transfer files. A similar URL, pop.example.com, would be the post office protocol, which usually directs to an email server.
However, these days, most web servers relegate this to ports on the domain. Instead of www.example.com and ftp.example.com, you might have example.com:80 for traffic to port 80, web traffic, and example.com:21, traffic on port 21, which directs…

Read our latest article
Fiverr debuted as a novel concept; a fixed price point of $5 for services, where anyone could offer to do anything for that price. Regulated by a free market experience, some services quickly dropped in quality, while others hav…
The Big Three social media networks used by marketers are Facebook, Twitter and Google+. The first two have copious amounts of documentation, but sometimes it seems as though Google+ is under-utilized. It doesn’t have…
Thin content is an issue that comes up in discussions about Google Panda, along with the more talked-about issue of duplicate content. Google hates thin content, but there’s much argument about what, exactly makes cont…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized,…
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already…
From the very beginning, Google – and other search engines that followed, grew, and lived or died – needed some way to find pages to index. At the start, Google used manual feeding with a staff of employees. With the s…
There is much argument about link building in the SEO community, particularly now that Google seems to be clamping down on guest posting, one of the more legitimate ways to build links manually. If guest posting is out, is any for…
Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authori…
Over the last few months, Facebook has been gradually decreasing the amount of organic reach any particular business can access without paid service. Even with paid exposure, reach for any given post is still low. While some ma…
Return on Investment, or ROI, is a long-lived and venerable marketing buzzword. It has always been easy to calculate and it’s been a great measurement of how effective a particular method of advertising has been. You sen…