Published July 20th in SEO by Devesh Sharma

WordPress has a lot of quirks and settings you can tweak and change in order to boost your SEO. Some of them are simple changes, some might involve some tricky tweaks, and some are best done before you’ve posted a single piece of content. This guide focuses on installing a brand new WordPress site, and the tweaks you can make to start with a strong foundation.
Essential Plugins
WordPress is a great platform, but the true power comes from plugins. You need powerful plugins that don’t clash with each other, don’t slow down your site, and provide you extra functionality in a powerful way. Here are the plugins I’m considering essential for your new installation.

Yoast SEO for WordPress. This is where the majority of the tweaks and settings I’m going to tell you about can be set. Other SEO plugins can work as replacements, but honestly, there’s very little reason not to just use Yoast. If your site is going to focus around a media-heavy blog, a local business, a news site, or a WooCommerce site, you can use the additional Yoast plugins as well.
Really Simple SSL. Using encryption on your site has become a Google ranking factor, and being secure from the ge…

Read our latest article
AdWords can be a great source of incoming leads and conversions, but only if it’s done properly. You can, of course, dump hundreds of dollars into a campaign every month. If done well, you’d even see a return from that high inv…
“What?! 5.0! We just had 4.0! Don’t tell me Google is already drawing another line in the sand.” Got your attention? No, there’s no sign of Google pushing a 5.0 update on the horizon. That doesn’t mean, however, th…
Website load speeds are surprisingly important for SEO. In a tight ranking war with a competitor, loading speed can be the difference between a top spot and merely first page ranking. Beyond the search ranking factor, you also h…
Hidden text on websites is many things. It’s a black hat SEO technique from the days when Geocities was new. It’s a way to hide text for scripts to display later. It’s an aid for accessibility. It’s a way to show Google cont…
Not all links were created equal. Some are more valuable than others, but you knew that. Some are also much harder to track than others. It can be hard to gauge your success with link building when you’re only considering two or t…
Links are the connections between websites. They are the strings in the spider’s web, the strands followed by the Googlebot when it’s searching for new content. They’re essential when you’re trying to get a piece of co…
Meta tags are a type of tag included in your HTML, either in your site header or as attributes in links – effectively descriptors for other tags – that direct web browsers and search engines to parse your site in a particular wa…
It’s a simple question. Read any SEO blog today and you’ll find dozens of industry veterans and thought leaders telling you that the best way to rank and get noticed is to produce quality content. It’s all about the content…
  From the perspective of the webmaster, color and font size doesn’t seem to have anything to do with SEO. From the perspective of the designer, SEO has very little to do with picking colors for an effective website. F…
A 301 redirect is a type of code that works in much the same way that a postal change of address form works for physical mail. It essentially tells anyone looking to visit www.example.com that the real new address is www.newexampl…