Published July 29th in SEO by Amanda DiSilvestro

This is one tricky question to answer. Google naturally wants to promote the use of their ad programs, because it gets them a larger market share and it gives them more money to play with. On the other hand, they have a strict “don’t be evil” policy, and they’ve done a lot of work to try to divest money from SEO. They don’t want big companies to always win simply because they have more money to invest.
At the same time, those big companies tend to win because they can spend more money doing the things that make organic SEO work, like publishing large amounts of highly researched, quality content produced by a team staff or network of freelancers. They can spend more money building connections and getting links. They can hire important and visible influencers. There’s only so much Google can do to limit the influence of money in a way that can’t, well, be circumvented with enough money in the right places.
So the question is, how might using AdWords or AdSense affect your SEO? Can it boost your organic search results? Can it hurt them? Let’s investigate.
Straight From the Horse’s Mouth
First, give this video a watch. Did you catch it…

Read our latest article
A 301 redirect is a type of code that works in much the same way that a postal change of address form works for physical mail. It essentially tells anyone looking to visit www.example.com that the real new address is www.newexampl…
Sometimes, you notice your traffic drop for seemingly no reason. You haven’t made any changes to your site recently, certainly nothing that would flag you for a penalty. You poke around and find nothing obviously out of place…
We all dream of being able to do everything right the first time, but it’s not always possible. In the world of business, this is more true than anywhere else. Starting a business is all about making mistakes, correcting your ac…
It’s a showdown between heavyweights. Yoast in one corner, All in One in the other. They’re both powerhouses in the WordPress SEO scene. They’re both huge, robust plugins with dozens of valuable SEO features. They’re…
Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated…
Since it’s creation a decade and a half ago, Google has changed the world in many ways. First with web search that constantly improved. Later with the wealth of free services and tools it offers. Later still by becoming the soci…
Optimizing your title tags is one of the most basic and yet most important actions you can take in an SEO plan. When you’re starting a WordPress blog, or you’re optimizing an established blog, you have a few steps to take to opt…
Often times, when your site dramatically decreases in search ranking overnight, it’s because you’ve been hit with a Google penalty for something you’ve done. It might be the ad-to-content ratio. It might be purchased l…
If you can name an aspect of modern SEO, someone can tell you what previous technique was penalize to bring about the current way of thinking. It’s happened with keywords. It’s happened with links. It’s happened with just…
Modern SEO is a dangerous game. In the past, Google wouldn’t really penalize a site for making mistakes. It was entirely possible to find your ranking made static and any further benefits minimized until you cleaned up your si…