Published September 20th in SEO by Devesh Sharma

One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the foundation of SEO, but they’ve changed a lot over the years.
In the very early dates, a link was a vote. That was pretty much all there was to it. A site with more links was a site with more votes, and it appeared higher in the search results. Obviously, this was very easy to abuse, and abused it was.
Since then, there has been an ongoing arms race between marketers on the dark side of the rules and the search engines themselves. One of the latest weapons in that race was Google’s Penguin algorithm, which helps assign values to links and penalizes sites that abuse them in a negative way.
The thing is, you don’t need to know any of this to learn how to analyze links. All you need to know is what makes a good link and what a bad link looks like.
What Makes a Good Link Good
There’s a lot that goes into the analysis of a given link. Every link that exists has to meet these criteria to be considered a good link. Good links are valuable; bad links are not. The worst…

Read our latest article
“What?! 5.0! We just had 4.0! Don’t tell me Google is already drawing another line in the sand.” Got your attention? No, there’s no sign of Google pushing a 5.0 update on the horizon. That doesn’…
Website load speeds are surprisingly important for SEO. In a tight ranking war with a competitor, loading speed can be the difference between a top spot and merely first page ranking. Beyond the search ranking factor, you also h…
Hidden text on websites is many things. It’s a black hat SEO technique from the days when Geocities was new. It’s a way to hide text for scripts to display later. It’s an aid for accessibility. It’s a way…
Not all links were created equal. Some are more valuable than others, but you knew that. Some are also much harder to track than others. It can be hard to gauge your success with link building when you’re only considering tw…
Links are the connections between websites. They are the strings in the spider’s web, the strands followed by the Googlebot when it’s searching for new content. They’re essential when you’re tryin…
Meta tags are a type of tag included in your HTML, either in your site header or as attributes in links – effectively descriptors for other tags – that direct web browsers and search engines to parse your site in a part…
It’s a simple question. Read any SEO blog today and you’ll find dozens of industry veterans and thought leaders telling you that the best way to rank and get noticed is to produce quality content. It’s all abo…
  From the perspective of the webmaster, color and font size doesn’t seem to have anything to do with SEO. From the perspective of the designer, SEO has very little to do with picking colors for an effective website. F…
A 301 redirect is a type of code that works in much the same way that a postal change of address form works for physical mail. It essentially tells anyone looking to visit www.example.com that the real new address is www.newexampl…
Sometimes, you notice your traffic drop for seemingly no reason. You haven’t made any changes to your site recently, certainly nothing that would flag you for a penalty. You poke around and find nothing obviously out of p…