Published May 13th in SEO by Eric Sornoso

It has been known for some time that Google uses whether or not a site is mobile-friendly as a search ranking factor. What makes a site mobile-friendly? Generally, it means a site is usable on a mobile device without the need to scroll horizontally or zoom in. It also includes a few other factors, like whether or not the site loads quickly – the site speed factor – and how close links are together, i.e. how difficult it is to “fat-finger” the wrong link. They initially rolled out this update on April 21 of 2015, and they made the algorithm stronger in May of 2016. They have also, for a long time, had a mobile friendliness tool available to help you check whether or not your site passes their requirements.
There are three ways to go about making a site mobile friendly. The first is to use a redirected sub-site designed for mobile, generally either a subdomain – the m.site.com method – or a subfolder – the site.com/mobile method. This is inelegant and requires detecting the mobile device type, redirecting to the appropriate page, and properly setting up that page for various sizes and processing capabilities of mobile devices.
The second alter…

Read our latest article
Keyword research is near essential for creating a successful blog, and it will always remain incredibly important. Even as Google attempts to wrest control away from the humble keyword, the very nature of language and communi…
YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and v…
Hidden text is one of the oldest black hat SEO techniques in the book. Anyone old enough to have been browsing the web in the early 00s, when Google was big but their algorithm was much less refined, you would probably remember all o…
Search marketing is one of those industries where there are a million different ways to spend money. You might go into it thinking you have a fairly large budget, but by the time you’ve paid for a dozen different tools, some…
The modern consumer doesn’t make a purchase without investigation. We all go through the same sort of process. We come up with a list of options to solve a problem we have, then we start searching for reviews of each of them.…
If you’ve been running a blog for a while, you’ve probably encountered emails send via your contact system or through whatever public email you have listed. They’ll have a variety of subject lines and text i…
Back in 2011, Google released an algorithmic update called Panda, and in the five years since, it has become one of the backbones of Google’s web search. Panda, and many of the tertiary algorithms surrounding it – t…
Not all that long ago, Google announced that site speed was going to be a search ranking factor. After that, they announced that mobile friendliness was also a ranking factor, and likely a more important one. After all, an increa…
The third version of Google’s much-maligned Penguin algorithm was released back at the end of 2014. Since then, we have enjoyed relatively stable search results, at least where links are concerned. That all changed a fe…
If I asked you to name one thing that every good website has, which you don’t notice, but you miss if it’s not on a site, what might you say? One of the top things that comes to mind for me is interlinking within the site. I…