SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you. Some of these companies are obvious scams, some will use black hat techniques on the sly and others will be well-intentioned but poor. Some few will be excellent and reasonably priced, and the best will charge an exorbitant amount.
With the well-being of your site at stake, not to mention a sizable budget, you don’t want to make the wrong choice. Here are a bunch of things to look for when you’re investigating companies.
Warning Signs of a Bad SEO Company
These are some questions you can ask to find out whether or not the SEO company you’re investigating is going to pants you, steal your wallet and run away whooping.
1. Do they have any absolute guarantees about your search ranking?
“Guaranteed 48 hour indexing!” “Guaranteed 1st spot in Google’s search results!” SEO is a very flexible industry. It can be a trivially easy matter to rank first in a very narrow niche. In a highly competitive niche, it might take years of dedicated work. Any company that claims to offer such guarantees is just tryin…