Over the last two years, Matt Cutts has been a leading spokesman for the death of guest blogging. His post from January – The decay and fall of guest blogging for SEO – is widely cited as the turning point where guest posting tur…
AdWords can be a great source of incoming leads and conversions, but only if it’s done properly. You can, of course, dump hundreds of dollars into a campaign every month. If done well, you’d even see a return from that high inv…
“What?! 5.0! We just had 4.0! Don’t tell me Google is already drawing another line in the sand.” Got your attention? No, there’s no sign of Google pushing a 5.0 update on the horizon. That doesn’t mean, however, th…
Website load speeds are surprisingly important for SEO. In a tight ranking war with a competitor, loading speed can be the difference between a top spot and merely first page ranking. Beyond the search ranking factor, you also h…
Hidden text on websites is many things. It’s a black hat SEO technique from the days when Geocities was new. It’s a way to hide text for scripts to display later. It’s an aid for accessibility. It’s a way to show Google cont…
Not all links were created equal. Some are more valuable than others, but you knew that. Some are also much harder to track than others. It can be hard to gauge your success with link building when you’re only considering two or t…
Links are the connections between websites. They are the strings in the spider’s web, the strands followed by the Googlebot when it’s searching for new content. They’re essential when you’re trying to get a piece of co…
Meta tags are a type of tag included in your HTML, either in your site header or as attributes in links – effectively descriptors for other tags – that direct web browsers and search engines to parse your site in a particular wa…
It’s a simple question. Read any SEO blog today and you’ll find dozens of industry veterans and thought leaders telling you that the best way to rank and get noticed is to produce quality content. It’s all about the content…
  From the perspective of the webmaster, color and font size doesn’t seem to have anything to do with SEO. From the perspective of the designer, SEO has very little to do with picking colors for an effective website. F…