This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that’s…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to underm…
Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…
Many people claim social media is excellent for businesses, but they take it as a given and go on to explain how to use it. Why is social media so excellent as a marketing tool? The Breadth of Social Audiences Business is a game of num…
Google Sitelinks are a strange, automated and entirely arcane aspect of search that has changed several times over the years, resulting in its variation from tiny one-line links to half-page jumbo links, all of which are seemi…
Tiered link building is among one of the most persistent and tenacious forms of gray/black hat SEO on the Internet. The core concept has been around for over a decade, and while it has had its ups and downs, it’s still potentiall…
Google Analytics is a powerful reporting tool, recording the people and entities that visit your site and what they do while they’re there. There’s just one problem; robots. Robots ruin everything. Or, rather, robots ske…
Google rolled out a new update targeting local search recently, which has been named Pigeon by the community. Since then, local businesses have scrambled to regain their traffic, all while waiting for the next change in the alg…
Dan Levy is Facebook’s Director of Small Business, and he’s become quite influential among those small businesses who strive to be on the cutting edge of search and marketing. Levy was one of several speakers during the Fac…