The two biggest names in search penalties for the last several years are Panda and Penguin. These normally-kindly animals see the Internet in black and white; they have rules they follow, and if you break them, your ranking goes…
Of all the many and varied link schemes across the history of the Internet, none is so close to, and yet so far from, a legitimate strategy as the private blog network. What is a PBN, how does one work and how can you tell if a blog is par…
Web forums may seem like an Internet trend from half a dozen years ago, but they’re alive and well today. Niche web forums maintain dedicated groups of users well beyond the relevance of their niche. Some forums continue to gro…
In grade school, gossip is a big deal. You go through a range of emotions when you hear that phrase; so-and-so was talking about you! What were they saying? Was it good, was it insulting, was it outright untrue? In the business worl…
Look, for a moment, at Google Penguin. The update penalizes, among other things, a link profile that looks unnatural. Unnatural, in this case, often refers to too many links coming in from the same source, or using the same unlik…
Over the last year or two, there has been a bit of a shift in the way web marketers look at link building. Specifically, the phrase itself has become tarnished. Talk about link building today is hushed, whispered, as if it’s some…
SEO is a complex, ever-changing industry and it’s a full-time job just keeping up with the changes. Learning it all from scratch, figuring out how to apply it to your site and keeping ahead of the curve when it comes to updates is…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the result …
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of citiz…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…