Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a major shakeup to the world of SEO.
As it turned out, this Penguin update was actually very minor, affecting a small subset of English queries. It wasn’t an algorithmic update at all; in fact, it was just a data refresh. Some sites, previously penalized by Penguin, saw their rankings return at long last. Others saw fresh penalties applied, perhaps for the first time. Nothing changed in the back end about how Google interprets the data; all that changed was an update to the data being interpreted.
This lets us lead into 2015 with a relatively fresh start. A data update has just been completed, the first in a long time. What does the future hold?
Too Much Anticipation
The very first Penguin algorithm was a massive shakeup to the world of SEO. It was a huge, industry-shaking change to how links were calculated, and it meant the value of backlink building and guest posting was nearly destroyed. Subsequent updates, however, have been something of a wash.
What I mean is…