Published August 24th in SEO by Dan Virgillito

Amp pages are a type of page created using rules from the AMP system. AMP stands for the Accelerated Mobile Pages project, which is spearheaded by Google and a coalition of other entities attempting to make the web a better place for mobile users of all sorts.
The Fundamental Issue
AMP is a solution to a problem, and to understand its value, you need to understand the problem. Thankfully, it’s a very easy problem to grasp.
When you browse the web using a mobile device, like a smartphone, a tablet, a Kindle, or whatever new technology comes out later, you’re doing it on a small, underpowered device. Sure, smartphones today are more powerful than computers from two decades ago, but the internet is also a very different place. Computers from 20 years ago couldn’t render huge images, play music, stream video, or play Flash content any more than underpowered cell phones can today.
In the early days of the internet, a webpage might have half a dozen HTML tags and some plaintext content, probably a few hyperlinks, and not a lot else. The average website was a mere 14.1 kilobytes, which isn’t even enough for a website favicon these days. Compare that to today, where the a…

Read our latest article
Google has been known to be ruthless with some of their violations and the associated penalties. It’s one thing to be put in the sandbox or to be pushed down to page two, or three, or deeper in search. It’s quite enough…
The Hats are a concept taking from hacking culture. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. They’re also known as security contractors, since “…
Websites fall off and disappear all the time. Sometimes they linger on for years without updates, someone dutifully paying the few bucks every month to keep the domain and hosting alive, but no one caring enough to update the sit…
For a long time, there has been an ongoing argument over whether or not PageRank is a valid metric. On one side of the issue were webmasters who still used it, and to some extent Google themselves. On the other side were a whole lot mo…
Many people, myself included, consider Google’s disavow tool to be a weapon of last resort. It’s the big gun you pull out when nothing else has worked. That’s not to say, however, that it should be treated lik…
If you’re not familiar with the world of internet marketing, and someone told you that you should use Screaming Frog, what would you think? I’d probably call them crazy. As it turns out, though, Screaming Frog is an…
The days of the oppressive force of Google Panda are over, but that doesn’t mean Panda has gone away. Quite the contrary; rather than the occasional Panda Update, Panda has been rolled into the main algorithm. It is consta…
CloudFlare is one of many CDNs available to webmasters today, and it has the ability to kick your search rankings up a notch. Used incorrectly, however, it can be detrimental just as easily. Rather than struggle to figure things…
Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the ones a lot of people like as musici…
When we talk about social bookmarking sites, we think of the big names, like Digg, Reddit, and Delicious. The thing is, there way, way more than just these big names. Most of them aren’t as large, of course. They don’…