Google Pigeon – named such by professional SEOs, not Google themselves – is a new algorithm update that targets local business search results, tweaking how businesses appear and where business directories sit in the rank…
IF you’ve ever read an article about coming up with ideas for content, you may have come across the advice to use – or stay away from – controversy. It’s a risky move. A business relies on its online reputation. Publishing…
SEO is such a critical part of success online today that, when you’re thinking about redesigning your site, you have no excuse not to consider it from the ground up. Some site factors you can only change in a redesign are still im…
Remember how, a few short years ago, everyone would tell you; if you don’t have a website, you’re doing your business a disservice? How a website is essential to gaining a whole new market, a wider audience of people willing t…
The Internet does not have an assigned dominant language or nationality. It is, by definition, a global edifice. The World Wide Web is global, but it’s very easy for businesses to fall into the trap of forgetting about interna…
Fiverr debuted as a novel concept; a fixed price point of $5 for services, where anyone could offer to do anything for that price. Regulated by a free market experience, some services quickly dropped in quality, while others hav…
The Big Three social media networks used by marketers are Facebook, Twitter and Google+. The first two have copious amounts of documentation, but sometimes it seems as though Google+ is under-utilized. It doesn’t have all t…
Thin content is an issue that comes up in discussions about Google Panda, along with the more talked-about issue of duplicate content. Google hates thin content, but there’s much argument about what, exactly makes content t…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized, even…
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already take…