For many businesses, SEO is a driving concern, and with good reason. Paid advertising is expensive and often out of reach for small businesses, and many “growth hacks” can stray into dark territory and put a site at…
For a long time, Scrapebox has been one of the best tools available for marketers of all stripes. It’s extremely powerful, with a ton of modules and plugins for pretty much anything you could want to do. Black hat marketers…
There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing. The usual URL format…
Perhaps the most central element of all SEO is the keyword. Successful SEO relies on finding keywords that have enough volume to turn a profit while having minimal competition. Yet with the internet constantly expanding, it&#…
Reputation management can be an important part of internet marketing for some businesses, though surprisingly not for all. If you’re the kind of brand that relies on a good public opinion, you want to take steps to minimi…
There are a number of reasons you might want to remove a page from Google’s search index. For example, maybe it was content you’re ashamed of – stolen, unwittingly or not, perhaps – and you want it remov…
Guest posting, or blog outreach, is a great way to build links to your website. When you do it right, you earn a regular stream of incoming links from a wide variety of sources, with different, natural anchor texts, and high qualit…
There are plenty of big name blogs out there with only one primary author. They might take the occasional guest post, but for the most part, all of the content is produced by one person, under one name. There are also a ton of blogs wi…
Back in early 2015, Moz announced a new project from their research and development department, called Mox Spam Score. Since then, it has been rolled out beyond the scope of a minor test and into part of the Mozscape API. Spam scor…
When you’re investigating a site to see if it’s a place you want to try to post on, leave a comment on, or otherwise get a link from, one piece of information you may want to discover is whether the site uses followed or n…