Reputation management can be an important part of internet marketing for some businesses, though surprisingly not for all. If you’re the kind of brand that relies on a good public opinion, you want to take steps to minimi…
There are a number of reasons you might want to remove a page from Google’s search index. For example, maybe it was content you’re ashamed of – stolen, unwittingly or not, perhaps – and you want it remov…
Guest posting, or blog outreach, is a great way to build links to your website. When you do it right, you earn a regular stream of incoming links from a wide variety of sources, with different, natural anchor texts, and high qualit…
There are plenty of big name blogs out there with only one primary author. They might take the occasional guest post, but for the most part, all of the content is produced by one person, under one name. There are also a ton of blogs wi…
Back in early 2015, Moz announced a new project from their research and development department, called Mox Spam Score. Since then, it has been rolled out beyond the scope of a minor test and into part of the Mozscape API. Spam scor…
When you’re investigating a site to see if it’s a place you want to try to post on, leave a comment on, or otherwise get a link from, one piece of information you may want to discover is whether the site uses followed or n…
SEO is essential these days, but the way you go about it is up to you. Some people prefer to learn as much as they can and handle it themselves. Some people hire individual freelancers to perform a bunch of individual tasks, but mana…
A lot of writing about marketing goes into the technical aspects of creating a website and posting content, but there’s more to the world than just technicalities. One thing people often miss is one of the most foundation…
Virtually everyone who has run a website for more than a year has experienced a dramatic and sudden decrease in traffic, which is usually accompanied by a drop in search ranking. When Google drives 80% or more of your traffic, it&…
Squarespace is one of many web hosting and site building systems available. It’s also very popular amongst certain industries, notably musicians, artists, small restaurants, and photographers, though they have a st…