Published February 10th in SEO by Mitchell Wright

Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the ones a lot of people like as musicians but who keep doing things everyone cringes to see.
Matt was the head of Google’s webspam team, and as such, he was the public face of everything Google did to change SEO. Panda, Penguin, Hummingbird, the mobile emphasis, guest blogging; all of those changes came through him. To some people, this made him the most reviled figure in their lives. Others begrudgingly kept up with his blog and followed him on Twitter because the alternative was to fall behind in marketing.
Regardless of your opinions on the man, he still has a lot of words of wisdom about SEO and life throughout his blog, his seminars, and his social media pages. I’ve compiled some of the best, and I’ll give you a little context as well.
1. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”

This is one of the most popularly cited quotes from Matt, and the meaning is clear; whatever you do to generate links in an unnatural way…

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