It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices continue to grow ever more sophisticated, but they aren’t potent enough to simulate a desktop experience. Moreover, they don’t try; mobile browsing is its own beast, and it needs to be catered to for best effect.
Still, many businesses hold out, thinking they do “well enough” without mobile, or believing that mobile is a fad that will soon die out. Mobile isn’t the pogs of our generation; it’s the next wave of technology, and it’s here to stay.
Thankfully, if you need to convince one of those stubborn business owners, you can now add yet another set of indicators from Google itself.
1. Favored Responsive Design
Responsive design is the most modern way to cater to mobile browsers, and it has a number of distinct advantages over the traditional subfolder or subdomain methods. For example:
Both mobile and desktop searchers, when finding the site, will see the same URL with the same content. The only difference is in how mu…