Optimizing an online store is an uphill battle. You’re already suffering from the large number of thin pages, the easily missed duplicate content, the issues of eCommerce platform configuration and the fierce competition…
Matt Cutts has declared guest blogging for SEO dead, and a whole host of SEOs never got past the title to read his clarifications. Guest blogging, yes, was getting very spammy. It was also difficult to do properly. That said, it is…
The Internet has been around for a while now, and so have Internet search engines. As time passes, those search engines – Google in particular – change the way they sort and display websites. As the algorithm changes, so do th…
At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…
With the recent removal of profile pictures from Google search results, many have declared the Authorship experiment to be over. Dead, done, scratched out, ended, it’s ready to be buried in the history books along with dozen…
The last time Google released a Penguin update – at least, the last time they confirmed that a Penguin update had taken place – was in October of 2013. SEO monitors labeled it Penguin 5, as the fifth major update to the Penguin a…
SEO is one of those business expenses you just need to plan for. It’s not something you can get away with doing on the cheap. It’s important for any online business to make use of search optimization for maximized exposure, bu…
If you were to run a Google search for the title of this blog post, you would find the front page full of posts about how social media is essential to web success. Vary the search terms and you’ll find a whole range of articles decla…
Frequent web users may noticed the trend that many of the same sites are always populating the top search results. The same names come up over and over. These sites are huge; hundreds or thousands of pages and posts, millions of wo…
One of the big fears with modern SEO is the issue of duplicate content. When Panda rolled out in 2011, one of the first things it tore from the search results was the prolific presence of web shops with hundreds or thousands of produ…