Not all that long ago, Google announced that site speed was going to be a search ranking factor. After that, they announced that mobile friendliness was also a ranking factor, and likely a more important one. After all, an increasing number of users are browsing partially or entirely via mobile devices, so not having a mobile friendly page cuts out a bunch of potential traffic.
Now, these two things are combining. KISSMetrics has shown that 40% or more of your web visitors will abandon your site if it takes more than about three seconds to load. The longer it takes, the more traffic you lose.
While this has been common knowledge for websites for a long time, people don’t necessarily apply it to mobile browsing. Desktop sites are, by and large, quite fast for most normal we browsers. Sure, some people still have ultra-slow DSL or even dial-up connections, but those are the exception; the speed of the site is limited by their reception, not by your provision.
Mobile sites, however, tend to take longer to load. For one thing, cellular networks, even 4G or 5G or 7G or whatever branding we’re up to now, have limited throughput and slower download speeds. They don’t handle m…