Throughout all of history, when it comes to Google search, one of the core pillars of your ranking has been your link profile. As years pass, the value and meaning of that profile has changed, though, and that makes for a complicated situation today. Links of a certain type can get you penalized rather than benefit you, and it’s difficult to know which at a glance.
Google puts forth some general rules for the links pointing at your site, and how to determine whether or not they’re beneficial to you. Let’s take a look at what goes into a good backlink, and what makes a backlink detrimental.
Relevance. If your site is about Internet Marketing, you want backlinks to come from other sites that are also about internet marketing. Big name sites like Moz, Search Engine Journal, or Quicksprout will bring hugely beneficial links. Minor sites with a lot less name recognition will be beneficial, but not as much. Sites that are off topic, like sites about movies or flashlights or some affiliate product, won’t be beneficial at all.
Google assumes that if a link is coming from a very irrelevant site, that link was either purchased or is spam in some way. Usually, these links c…