Published today in SEO by John Boitnott

It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices continue to grow ever more sophisticated, but they aren’t potent enough to simulate a desktop experience. Moreover, they don’t try; mobile browsing is its own beast, and it needs to be catered to for best effect.
Still, many businesses hold out, thinking they do “well enough” without mobile, or believing that mobile is a fad that will soon die out. Mobile isn’t the pogs of our generation; it’s the next wave of technology, and it’s here to stay.
Thankfully, if you need to convince one of those stubborn business owners, you can now add yet another set of indicators from Google itself.
1. Favored Responsive Design
Responsive design is the most modern way to cater to mobile browsers, and it has a number of distinct advantages over the traditional subfolder or subdomain methods. For example:
Both mobile and desktop searchers, when finding the site, will see the same URL with the same content. The only difference is in how mu…

Read our latest article
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fa…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-b…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every w…
When it rains, it pours, with Google.  Not only is the Penguin 3.0 algorithm update on the horizon, Panda 4.1 is fresh in the rankings.  Rolled out slowly over the past few weeks, the rankings are only just beginning to…
In the world of SEO, there are a number of threats to be aware of as you grow.  There are all the missteps you can make to get on the bad side of the search engines.  There are all of the ways you can be undercut or damaged by SE…
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset…
The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are p…
First released a few years back, Penguin has been the second most feared and hated Google algorithm update, behind the ferocious Panda.  Panda, however, necessitates a relatively minor readjustment in the quality leve…