Published May 13th in SEO by Eric Sornoso

It has been known for some time that Google uses whether or not a site is mobile-friendly as a search ranking factor. What makes a site mobile-friendly? Generally, it means a site is usable on a mobile device without the need to scroll horizontally or zoom in. It also includes a few other factors, like whether or not the site loads quickly – the site speed factor – and how close links are together, i.e. how difficult it is to “fat-finger” the wrong link. They initially rolled out this update on April 21 of 2015, and they made the algorithm stronger in May of 2016. They have also, for a long time, had a mobile friendliness tool available to help you check whether or not your site passes their requirements.
There are three ways to go about making a site mobile friendly. The first is to use a redirected sub-site designed for mobile, generally either a subdomain – the m.site.com method – or a subfolder – the site.com/mobile method. This is inelegant and requires detecting the mobile device type, redirecting to the appropriate page, and properly setting up that page for various sizes and processing capabilities of mobile devices.
The second alter…

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