Since 2011, Google has placed an ever-higher emphasis on the quality of the content on your site. It’s sort of a turning point in the quality versus quantity debate that raged for years. Before, you could rank a site quite well just by filling it with volumes upon volumes of vaguely related or even spun content. Since the shift, a site with a handful of posts of high quality will almost always outrank a site with a ton of low quality content.
This leads to an interesting dilemma for many modern site owners. Owners of old sites – sites older than the 2011 shift – may have a lot of old, low quality content still left on their site. New site owners might get their SEO advice from old sites, using outdated techniques or black hat techniques that no longer work.
Either way, this post is meant to address websites in one of two situations.
Your site does not have much content, at all. What content it has might be minimal, thin, or generally not very good. It might be a mixture of good and bad content. If all of your content is good, and you just don’t have much of it, you don’t need to keep reading; just make more content like what you already have and you’ll be good to go.
Your site has a lot of content,…