Now, when looking at algorithm updates, a lot of people fear their site will fall off the top pages of Google. This was the case in the past as many site owners would use techniques Google and other search engines did not take kindly to. In the past, site owners would routinely buy hundreds of low quality links…
The trend in long-tail keyword use in marketing strategy is largely the result of cost efficiency in advertising. Used as a cost conversion mechanism in search engine optimization (SEO) and pay-per-click (PPC) online advertising campaign, long-tail keywords reduce cost-per-click while increasin…
When you run a website and use WordPress, you can make a great blog that people from all over the world love to read. While this is a great outlet to use, it is wise to take a proactive approach to prevent problems such as too many blog comments or spam. Other times, you will have to deal with people who comment mul…
Bounce Exchange and OuiBounce both provide your website with an option to accept user enrollment to receive newsletters. A newsletter still provides one of the most effective ways to contact your customers and connect with them at a time when it’s most convenient to them. While social media sites…
Thanks to the nearly universal prevalence of the Internet, it seems like everyone and their cousin has a blog, website, or other foothold in cyberspace. Some people use their websites and blogs for fun, others sell stuff, while a rare few actually use their blogs, websites, YouTube channels, and so on to a…
More than ever, content matters, and having the right content on your websites is essential for ranking well in the search engines. In addition, great writing has a number of side benefits that can help improve visitor engagement and tertiary search engine metrics. However, most website operators are n…
There is nothing more jarring than finding out that your website has been banned by Facebook. This often occurs with no warning because the algorithms that run to protect users from spam and malicious websites are completely automatic. This article will discuss why a website URL might be banned from Face…
Now, when you run a website, you should strive to have a serious and well-thought-out SEO strategy. With this, you can bring more customers to your website. Not only that, with organic clicks, a visitor is more likely to convert into a customer. Simply put, with SEO your business can thrive; without it, you…
Many small business owners have built a website, and a large percentage of them have a blog on their website. However, a lot of business owners want to know how often they should be posting to their blog. There are several reasons why business owners might want to know the answer to this question. One reason t…
After some of the latest Google updates, webmasters are taking a closer look at their backlink profile. In some cases, a full link audit is performed, but some webmasters aren’t looking that deep into their link profile. A new tool has been released by Google, and webmasters can use it to tell Google to ig…