Published April 18th in SEO by Devesh Sharma

Website templates bring a lot of power to the world of web design. They’re fast and easy to set up and get a site running in a matter of hours rather than days or weeks. They’re cheap in comparison to custom web design. They can still be highly customizable. Yet they all still have telltale signs of their template nature, which begs the question; can using templates hurt your site SEO?
The Death of Custom Web Design
About ten years ago, there was this impression that if you wanted to have a website, it needed to have a truly unique design if it wanted to get anywhere on the web. This is the era where a lot of big name sites were founded in various styles. You have sites like Slashdot, with their minimalist news style. You have sites like Reddit, with their strange anti-forum threaded comments system. You have sites like Delicious, like Digg, and a whole lot more. In part, these sites grew and thrived because of their spearheading position in web content. In part, though, they thrived because of their unique web design and branding.
Then, back in about 2013 or 2014, people started wondering if the value of a unique designed site was really still there. Many unique sites were being pann…

Read our latest article
HTTPS, the secure version of internet traffic, is growing in usage around the world. There are a lot of benefits to using it, but also some drawbacks. Should you switch your site? Should you switch only parts of your site? LetR…
Amp pages are a type of page created using rules from the AMP system. AMP stands for the Accelerated Mobile Pages project, which is spearheaded by Google and a coalition of other entities attempting to make the web a better place f…
Two elements of web usage are often the source of controversy. Bounce rate and click through rate are both simple to understand, with some complexity that some people don’t realize exists. The real question, though, is d…
The thing about search engine optimization (SEO) is that, as the years march on, it gets both smarter and harder. Smarter in the sense that Google consistently releases updates to its search system to make the results more intel…
Google search results used to be an impartial and objective list of the most valuable items they could find for a given query, based on factors like the number of links and the number of times keywords were mentioned in the text. Ho…
This is one tricky question to answer. Google naturally wants to promote the use of their ad programs, because it gets them a larger market share and it gives them more money to play with. On the other hand, they have a strict “…
WordPress has a lot of quirks and settings you can tweak and change in order to boost your SEO. Some of them are simple changes, some might involve some tricky tweaks, and some are best done before you’ve posted a single piec…
Modern SEO is built almost entirely on the backs of two things; content and links. Content is a complex subject we’ve covered in depth before, so I’m going to spend time today talking about links. Links essentially…
Link Detox is an interesting service. See, with Google’s ongoing campaign against web spam and black hat link building, they have turned billions of web links from valuable to valueless, and turned many valueless links…
Joomla! is a content management system (CMS) designed to organize your entire website and display it with ease. Before we dive in, know that I won’t be including the “!” at the end of Joomla every time I write i…