Published May 24th in SEO by Dan Virgillito

Wikipedia is an interesting case when it comes to SEO. On the one hand, they’re an incredibly massive, high profile site full of authority. They have authority in a web sense, and authority in a factual sense. They’ve become a dominant informational source in dozens of languages around the world, despite being able to be edited by anyone with an account.
While you might think that makes it an excellent source for backlinks to rank a site, you might be wrong. The last bit there, the part where anyone at all can edit a Wikipedia article, makes it a problem for someone like Google. If they want to count links on Wikipedia as authoritative, they have to take into account the fact that anyone – including the owner of the site being linked to – can add the link to the page.
It does no good to count a link as a source of authority and a recommendation when the link is from the owner of the site being linked. That’s the same reason private blog networks are a bad idea, and why linking between several sites you own is considered bad practice.
It’s also a problem for Wikipedia. If you owned a site like Wiki, would you want anyone and their mother to be able to use you for lin…

Read our latest article
Another link network has been thoroughly de-indexed by Google’s anti-spam team. This time it was the blackhat mainstay Anglo Rank, which was one of the larger “ranking services” that has managed thus far t…
Infographics have picked up a lot of steam in the past two or three years. They exploded across the Internet as a way to display information in an interesting visual way. Virtually anything can be made into an infographic, from co…
Social media connects all of us, and with the exception of those who stay largely off the social media grid, it permeates our lives increasingly. One aspect of life that social media has begun to impact in economically-signific…
On December 6, 2013, Google updated its PageRank results for the second time this year, a move that has surprised analysts and casual users alike. The PageRank algorithm, used since Google’s early days, is a tool used to m…
You’ve got to hand it to Matt Cutts. The poor guy is inundated with what seems like hundreds of SEO questions every month, ranging from the absolutely dim-witted to the completely esoteric. Worse, he’s seemingly c…
If there’s two things I learned from Matt Cutt’s presentation in Las Vegas, it’s that Google will be cracking down harder than ever on spammers and low quality content, and that mobile and responsive web dev…
Anybody who has tried to set up a website for traffic are familiar with meta tag descriptions. These have long been significant for optimizing a website for better placement on a search engine results page. Simply put, this desc…
Stumbleupon is a powerful platform that has become a dominant of traffic for leading social media sites and other well-designed websites. The unique and intelligent platform is used to filter out all of the stale websites on th…
Growth hacking has been described as one of the leanest ways to grow as a start-up, and it has absolutely changed the way that we do business. It emphasizes more on the growth of the actual business than making money. Content marke…
One important part about engaging in search engine optimization is ensuring your website can easily be read by search engine robots and users alike. Though search engines are far more sophisticated and proficient than they we…