Published today in SEO by Eric Sornoso

A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly important, to the point where making a single mistake can doom your site to mediocrity.
If you feel like your site isn’t performing the way it should, or if you’ve seen your Google ranking decrease with no explanation as to why, take a look and see if any of these issues have come up.
1. Thin or Missing Product Descriptions
Google loves content, and this goes double for any site selling products. Users also love content, though they don’t think about it in those terms. Picture two sites, both selling you an iPhone. One has a picture of the phone, the name, and the price. The other has a long description including system specifications, software versions, storage space and cell plans. Which would you use?
Too little content also flags a site for a Google penalty under the Panda algorithm. Always shoot for several hundred words of unique content on any given page, regardless of what that page happens to contain. If you need ideas for more content for a p…

Read our latest article
The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are p…
First released a few years back, Penguin has been the second most feared and hated Google algorithm update, behind the ferocious Panda.  Panda, however, necessitates a relatively minor readjustment in the quality leve…
With the threat of impending doom from Penguin updates, it’s important that you pay attention to your backlink profile.  There are any number of reasons you may have detrimental links in your profile.  For in…
Using a sitemap can help Google find its way throughout your site to make sure every page is indexed.  It can also give you a table of contents, if you skin it for human consumption.  They’re versatile tools, but…
Google recently rolled out the Publisher Center as part of Google News, to help make sure they can index all new content that comes their way through sites in Google News.  If you want your site in Google News, or if your site i…
Content curation, done properly, can be an extremely effective solution for managing multiple blogs or a single, high volume site.  On the other hand, done poorly, you end up with a terrible site that has no original value…
Denial of service attacks, or more typically, distributed denial of service attacks (DDoS attacks) are one of the most common types of virtual terrorism and attempted hacking online.  What are they, how do they work, how…
Landing pages get a bad rap from webmasters worried about how Google sees the world.  This is no doubt in part because of the nature of the landing page; a streamlined, pared-down page that emphasizes keywords and product s…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they&…