Published September 20th in SEO by Devesh Sharma

One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the foundation of SEO, but they’ve changed a lot over the years.
In the very early dates, a link was a vote. That was pretty much all there was to it. A site with more links was a site with more votes, and it appeared higher in the search results. Obviously, this was very easy to abuse, and abused it was.
Since then, there has been an ongoing arms race between marketers on the dark side of the rules and the search engines themselves. One of the latest weapons in that race was Google’s Penguin algorithm, which helps assign values to links and penalizes sites that abuse them in a negative way.
The thing is, you don’t need to know any of this to learn how to analyze links. All you need to know is what makes a good link and what a bad link looks like.
What Makes a Good Link Good
There’s a lot that goes into the analysis of a given link. Every link that exists has to meet these criteria to be considered a good link. Good links are valuable; bad links are not. The worst…

Read our latest article
Traffic is great, but links are better. A hit is just a hit, but a link is a source for many more hits, from dozens to millions depending on the source of the link. That’s where StumbleUpon comes in. Stumble actually has a surp…
Throughout all of history, when it comes to Google search, one of the core pillars of your ranking has been your link profile. As years pass, the value and meaning of that profile has changed, though, and that makes for a complicat…
If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pa…
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do p…
If you were an SEO professional five or more years ago, one of the most important metrics you wanted to track was the PageRank of your site. PR was a huge indicator of success and quality in search performance, and it was one of the co…
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…
Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your pos…
The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one d…
The power of WordPress as a blogging platform comes primarily from its ability to install any of the millions of plugins that exist for the platform. Anything you could possibly want to do can be done through one of those plugins.…
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for b…