Back in 2011, Google released an algorithmic update called Panda, and in the five years since, it has become one of the backbones of Google’s web search. Panda, and many of the tertiary algorithms surrounding it – t…
Not all that long ago, Google announced that site speed was going to be a search ranking factor. After that, they announced that mobile friendliness was also a ranking factor, and likely a more important one. After all, an increa…
The third version of Google’s much-maligned Penguin algorithm was released back at the end of 2014. Since then, we have enjoyed relatively stable search results, at least where links are concerned. That all changed a fe…
If I asked you to name one thing that every good website has, which you don’t notice, but you miss if it’s not on a site, what might you say? One of the top things that comes to mind for me is interlinking within the site. I…
There’s a lot of debate on this topic on SEO forums around the web, and there has been for quite some time. Google Analytics is without a doubt a great tool with lots of features and great value for any marketer. Howeve…
One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the…
There are three options for installing a forum on your site. We’ve already written about reasons why you might want to create a forum for your site, so I won’t cover them here again. Instead, let’s just assume…
Forums are a contentious issue in SEO. Many people figure that their heyday is long passed. Many more recognize that they have a role in online social interaction, but that they aren’t very good for marketing. Some hold ou…
HTTPS, the secure version of internet traffic, is growing in usage around the world. There are a lot of benefits to using it, but also some drawbacks. Should you switch your site? Should you switch only parts of your site? LetR…
Amp pages are a type of page created using rules from the AMP system. AMP stands for the Accelerated Mobile Pages project, which is spearheaded by Google and a coalition of other entities attempting to make the web a better place f…