Published November 29th in SEO by James Parsons

YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and video games. There are a lot of people posting vlogs, educational content, political content, and other forms of entertainment, but little of it is focused on marketing. That’s why when Backlinko posts that they’re an authority in YouTube marketing, the video they show off as their top-tier performer has a mere 22,000 views, where actual top performers on YouTube have view counts in the millions. 22,000 views is hardly enough to get more than a couple bucks in ad revenue, too, so keep that in mind if you want to use YouTube as a marketing platform.

If you’re determined to use YouTube, you need to do everything you can to make your videos catch on and gain momentum. Once a video gets picked up, YouTube will do a lot of promotion by circulating it within their recommendation engine. It’s your job to get the video enough initial traffic and appeal that it will take that circulation and run with it. Get good enough at it and you can put even Backl…

Read our latest article
The days of the oppressive force of Google Panda are over, but that doesn’t mean Panda has gone away. Quite the contrary; rather than the occasional Panda Update, Panda has been rolled into the main algorithm. It is consta…
CloudFlare is one of many CDNs available to webmasters today, and it has the ability to kick your search rankings up a notch. Used incorrectly, however, it can be detrimental just as easily. Rather than struggle to figure things…
Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the ones a lot of people like as musici…
When we talk about social bookmarking sites, we think of the big names, like Digg, Reddit, and Delicious. The thing is, there way, way more than just these big names. Most of them aren’t as large, of course. They don’…
One of the best little beneficial changes you can make to your website, for the sake of user navigation and for Google ranking, is to implement breadcrumbs. And no, I’m not talking about eating a toasted sandwich over your…
There’s a bit of a pervasive myth in SEO that there are 200 factors that Google uses to determine search ranking. This is a very misleading claim, but it’s also a very clickbait-style headline. After all, that&rsqu…
Since 2011, Google has placed an ever-higher emphasis on the quality of the content on your site. It’s sort of a turning point in the quality versus quantity debate that raged for years. Before, you could rank a site quite w…
One of the marketing techniques we’ve mentioned on this blog before is the idea of infographic marketing. We’ve talked about using StumbleUpon to grow graphics, among other things. One aspect about marketing th…
WordPress is a powerful platform and if you’re using it to power your site, you know how easy it is to customize and enhance the functionality of your website. Almost anything you wish to add to your site can be done via a plug…
Have you ever wondered how some of these famous entrepreneurs find time in their lives to manage three successful businesses, a satisfying personal life, multiple speaking engagements, dinners, and meetings, all while main…