Published today in SEO by Eric Sornoso

The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly?
Google and Links as Votes
The way Google works is largely based on links.  In the beginning, it was based entirely on links.  Everything else has been added on top, to make the algorithm a little more robust, a little more discerning and a little more detailed.  The core functionality of links, however, remains the same.
Essentially, when you link to a site, you’re putting in a vote of confidence for that site.  You’re saying to your users and to Google that the destination site is worth visiting and viewing.
PageRank is an accumulation of how many other sites have voted for your site.  When links count as votes, more links mean more votes, and more votes boost your PageRank.
To make PageRank more than just a popularity contest that favors old, large sites, it’s also used to weigh the votes.  A site with a high PageRank has a vote that counts for more than a site with low PageRank.  Spam sites, meanwhile, have a low or negative PageRank, meaning their vote is valueless or potentially det…

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