Published today in eBooks by James Parsons

I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you even more to optimize your website and build citations for you (I know; I’ve worked at several SEO firms).
What if you could do exactly what those SEO firms do for you for $37?
That’s the goal of my eBook; to educate you on everything I know about local SEO and to save you thousands.
Here are the first couple chapters of the book:
Chapter 1: Background on Local SEO
Hi there! I’m James Parsons. I’ve worked with hundreds of different clients through several different businesses to implement local SEO strategies (and fix ones that weren’t performing).
Not surprisingly, most local SEO strategies are based on outdated information, or are using basic SEO principles but executing them poorly (such as over-optimizing and creating pages that look unnatural to search engines).
In this eBook, I’ll cover several different local SEO strategies to get your website ranked for many different local keywords and locations, as well as common pitfalls that…

Read our latest article
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a bad page.  Al…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fall. Since…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-based choose-y…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s ongoing c…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every white hat technique…
When it rains, it pours, with Google.  Not only is the Penguin 3.0 algorithm update on the horizon, Panda 4.1 is fresh in the rankings.  Rolled out slowly over the past few weeks, the rankings are only just beginning to settle af…
In the world of SEO, there are a number of threats to be aware of as you grow.  There are all the missteps you can make to get on the bad side of the search engines.  There are all of the ways you can be undercut or damaged by SEO practit…
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset the N…
The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are people who…
First released a few years back, Penguin has been the second most feared and hated Google algorithm update, behind the ferocious Panda.  Panda, however, necessitates a relatively minor readjustment in the quality level of a…