Published today in SEO by Eric Sornoso

Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat techniques are dangerous because they work, for a while.  Then, like the companies that follow, Google finds out.  The examples below were all large enough to continue their business, but they’re high profile exceptions to the very common rule.
1: JC Penny
JC Penny, back in 2011, was the subject of one of the largest SEO-related scandals to date.  It all started when a curious journalist wondered why the company seemed to rank among the top for virtually every product they sold, even above the manufacturers of those products or other stores selling them.  That journalist took the question to various SEO professionals and asked; why is JCP doing so well?
The answer, as it turned out, was black hat link building.  Any page on JCP’s website that ranked exceptionally high was found to have a number of links incoming.  How often do people link to product pages for products on a page like JCP?  How often do those links come from blogs that are otherwise unrelated to the product, n…

Read our latest article
A couple months ago, Google made a big move; they released a new form of sitelink to the public, to everyone who uses AdWords, and made them free.  They are completely free to use. Why might Google do this?  Well, it’s simple; i…
Local businesses have one significant advantage in the realm of SEO that global corporations and online-only businesses lack; the physical store.  That’s not just an advantage because there’s always an offline fallba…
There’s nothing worse for a website owner, blogger or entrepreneur than the feeling of checking your website and finding it blocked due to a malware infestation.  It’s an immediate de-indexing by Google until the proble…
Some parts of your SEO take place outside of your site.  Links, social media, hosting options and the like are all offsite SEO.  Plenty of other parts of your SEO, however, depend on on-site content, code and tweaks.  There…
The vast majority of the information written online about SEO has Google in mind, to the exclusion of other search engines.  This is, in part, due to Google’s huge market share; over 65% of web searching is performed through G…
Links are important to SEO, both as positives and as negatives. Using links properly is a huge boon. Using them poorly can earn you some serious penalties and loss of trust. This makes webmasters understandably paranoid about h…
Before you can begin to answer this question, you first have to decide what you mean by blogging for SEO. Do you mean blogging specifically to cover as many keywords with as much content as possible, regardless of quality or usabi…
The Google Authorship debate has been raging since its inception three years ago. It’s been a fight every step of the way, for marketers to convince business owners that using Google+ and implementing Authorship was a valuab…
To experienced marketers, the title of this post is a self-evident truth. To others, it might do with a little explanation. It’s relatively common knowledge that, following Google’s guidelines, you can run a blog and incr…
If you have the means to produce it, video can be a huge asset to SEO. Quality is the key. You absolutely need high quality video with high quality audio and compelling scripting if you want to succeed with video, and that’s true r…