It’s a showdown between heavyweights. Yoast in one corner, All in One in the other. They’re both powerhouses in the WordPress SEO scene. They’re both huge, robust plugins with dozens of valuable SEO features. They’re…
Google AdWords is somewhat of a king amongst PPC programs online. Google simply has so much reach, so much access, so much insight that it’s impossible to compete. Others try, but none quite give the same returns as a dedicated…
Since it’s creation a decade and a half ago, Google has changed the world in many ways. First with web search that constantly improved. Later with the wealth of free services and tools it offers. Later still by becoming the soci…
Optimizing your title tags is one of the most basic and yet most important actions you can take in an SEO plan. When you’re starting a WordPress blog, or you’re optimizing an established blog, you have a few steps to take to opt…
Often times, when your site dramatically decreases in search ranking overnight, it’s because you’ve been hit with a Google penalty for something you’ve done. It might be the ad-to-content ratio. It might be purchased l…
If you can name an aspect of modern SEO, someone can tell you what previous technique was penalize to bring about the current way of thinking. It’s happened with keywords. It’s happened with links. It’s happened with just…
Modern SEO is a dangerous game. In the past, Google wouldn’t really penalize a site for making mistakes. It was entirely possible to find your ranking made static and any further benefits minimized until you cleaned up your si…
Search Engine Optimization is a unique industry. It is largely unregulated. All of the rules for operation are set by one primary organization – Google – with little accountability or oversight. There’s no reporting ag…
One of the oldest debates in SEO is whether to put a blog on a subdomain or a subdirectory. Despite being and old debate, many people are still asking the question. This is, in part, due to the old running flaw with SEO itself; too muc…
One interesting technology you can use on your website is the heatmap. Heatmaps are used in life to track the flow of people; where they go, what paths they take, where they avoid and so on. It’s used in multiplayer video games fo…