If you can name an aspect of modern SEO, someone can tell you what previous technique was penalize to bring about the current way of thinking. It’s happened with keywords. It’s happened with links. It’s happened with just…
Modern SEO is a dangerous game. In the past, Google wouldn’t really penalize a site for making mistakes. It was entirely possible to find your ranking made static and any further benefits minimized until you cleaned up your si…
Search Engine Optimization is a unique industry. It is largely unregulated. All of the rules for operation are set by one primary organization – Google – with little accountability or oversight. There’s no reporting ag…
One of the oldest debates in SEO is whether to put a blog on a subdomain or a subdirectory. Despite being and old debate, many people are still asking the question. This is, in part, due to the old running flaw with SEO itself; too muc…
One interesting technology you can use on your website is the heatmap. Heatmaps are used in life to track the flow of people; where they go, what paths they take, where they avoid and so on. It’s used in multiplayer video games fo…
With Google’s tame Panda on the prowl, it’s always possible that your site may wake up one day penalized by the dreaded algorithm. A high search ranking lost overnight. Panic at the office as you search for what went wrong. Th…
If you have an old, established site, chances are you’ve done something in the last few years that is no longer effective or, potentially, detrimental to your SEO. It might be anything from a too-high keyword density, too much…
Do you have a site search on your site? An eCommerce site may have a product search, but what you really need is a custom site search for your blog and website content. No matter how much faith you put in your navigation, no matter how…
Do you know where your links are coming from? Are they stacked against you? Links are an incredibly important part of SEO, and they can be tricky to get just right. Even if you’re focusing on quality links from one source, you’…
Sooner or later it will happen to you, if it hasn’t already. You need, for some reason or another, to remove a page from your site. Maybe it’s a page that no longer works with a new site layout. Maybe it’s a piece of outdated con…