Published January 21st in SEO by Amanda DiSilvestro

Back in early 2015, Moz announced a new project from their research and development department, called Mox Spam Score. Since then, it has been rolled out beyond the scope of a minor test and into part of the Mozscape API.
Spam score is an analysis created by Moz based on deep study of Google and the rankings of sites in their massive index. They came up with a list of seventeen factors that, if present on a site, were indicators that the site might be penalized as spam. They call these 17 factors their spam flags.
Moz’s Spam Score is a simple #/17 metric. If your site has 0-4 spam flags, it’s probably fine. If it has 5-7 spam flags, it can be getting into a more troublesome territory. If it has 8-17 spam flags, you’re seriously running the risk of a penalty the next time Google chooses to dole them out. The actual chart of the probability of a site being spam and the number of flags can be seen here:

Checking Your Spam Score
Checking your Moz spam score is trivially easy. All you need to do is plug in your URL into the Moz Open Site Explorer. This shows you all of your moz metrics, including your Domain Authority, Page Authority, and Spam Score. They also give you a hint of what your spam s…

Read our latest article
Schema.org is a type of information codification presented by Google, Microsoft, Yahoo, and Yandex. Since it’s supported by so many big players online, it’s the only real way to structure data online. The idea is…
Google has been known to be ruthless with some of their violations and the associated penalties. It’s one thing to be put in the sandbox or to be pushed down to page two, or three, or deeper in search. It’s quite enough…
The Hats are a concept taking from hacking culture. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. They’re also known as security contractors, since “…
Websites fall off and disappear all the time. Sometimes they linger on for years without updates, someone dutifully paying the few bucks every month to keep the domain and hosting alive, but no one caring enough to update the sit…
For a long time, there has been an ongoing argument over whether or not PageRank is a valid metric. On one side of the issue were webmasters who still used it, and to some extent Google themselves. On the other side were a whole lot mo…
Many people, myself included, consider Google’s disavow tool to be a weapon of last resort. It’s the big gun you pull out when nothing else has worked. That’s not to say, however, that it should be treated lik…
If you’re not familiar with the world of internet marketing, and someone told you that you should use Screaming Frog, what would you think? I’d probably call them crazy. As it turns out, though, Screaming Frog is an…
The days of the oppressive force of Google Panda are over, but that doesn’t mean Panda has gone away. Quite the contrary; rather than the occasional Panda Update, Panda has been rolled into the main algorithm. It is consta…
CloudFlare is one of many CDNs available to webmasters today, and it has the ability to kick your search rankings up a notch. Used incorrectly, however, it can be detrimental just as easily. Rather than struggle to figure things…
Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the ones a lot of people like as musici…