Published July 18th in Content Marketing by John Boitnott

The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one day to be part of the bigger bubbles.
Here’s the thing; most of these big sites, like The Huffington Post, Entrepreneur, or the New York Times all accept guest posts. You can write for them, so long as you fit what they’re looking for. It’s that set of criteria that really matter. The wall most bloggers run into is that those standards require a certain amount of reputation, a certain level of quality, and some networking on the side.
If you’re looking to get into some of these larger sites, you need to work your way up. Here’s a set of steps and methods you can use.
Start Small

Everyone has to start somewhere, right? It’s a trivial expense and a minimal amount of effort to set up a blog. Populating that blog with quality content, now, that gets a bit more complex. I’m going to gloss over most of it, though; if you’re looking to write for HuffPo, you probably already have a site of your own set up.
I recommend taking the time to guest post around your industry. Pete…

Read our latest article
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the world are heavil…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a bad page.  Al…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fall. Since…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-based choose-y…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s ongoing c…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every white hat technique…
When it rains, it pours, with Google.  Not only is the Penguin 3.0 algorithm update on the horizon, Panda 4.1 is fresh in the rankings.  Rolled out slowly over the past few weeks, the rankings are only just beginning to settle af…
In the world of SEO, there are a number of threats to be aware of as you grow.  There are all the missteps you can make to get on the bad side of the search engines.  There are all of the ways you can be undercut or damaged by SEO practit…
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset the N…
The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are people who…