Published today in SEO by Mitchell Wright

In the past, one of the premier indicators of a website’s authority has been the presence of a large number of backlinks pointing towards that site. The rationale is simple. If you’re a good site, people will link to you, generally to share with their followers or to cite you as a valuable resource. Therefore, measuring links is an indirect way to measure the quality of a site.
In a perfect world, this would be perfectly fine and acceptable. Unfortunately, this isn’t a perfect world. In the world we live in, webmasters ruin everything.
In this case, the entire concept of using links as a quality indicator has been corrupted. There’s no way to verify whether a link was added because a user genuinely likes the content on the other end, or whether the owner of that content paid for the link, or they paid for the post, or the link wasn’t posted by the owner of the originating site, etc. There are a dozen different “black hat” ways that the quality of a link is corrupted, and that makes links much less valuable all around.
Oh, links were still valuable for a long time. They’re still valuable today, albeit much less. The end result is just a declin…

Read our latest article
Google recently rolled out the Publisher Center as part of Google News, to help make sure they can index all new content that comes their way through sites in Google News.  If you want your site in Google News, or if your site i…
Content curation, done properly, can be an extremely effective solution for managing multiple blogs or a single, high volume site.  On the other hand, done poorly, you end up with a terrible site that has no original value…
Denial of service attacks, or more typically, distributed denial of service attacks (DDoS attacks) are one of the most common types of virtual terrorism and attempted hacking online.  What are they, how do they work, how…
Landing pages get a bad rap from webmasters worried about how Google sees the world.  This is no doubt in part because of the nature of the landing page; a streamlined, pared-down page that emphasizes keywords and product s…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they&…
There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however, nothing hurts yo…
When Google assigns value to a particular piece of content, that value is tied to the site.  A single site with multiple writers can grow just as well, if not more easily, than a site with just one writer.  On the other ha…
Google’s recent Pigeon update is one of the largest shakeups in local SEO in a long time.  It almost completely removes your chance to rank on the first page for your keywords, if Yelp and a few local directories are al…
When Google makes a move, it tends to take one of three forms.  There are the natural changes, the result of the evolving algorithm adjusting the ranks of sites based on their content, value and presence online.  Ther…