Published September 2nd in SEO by Mike Juba

If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pay attention to SEO, and that in turn means you need someone with the time and energy to do so. For many businesses, this can’t be done internally; no one has the time or the knowledge to do it in their spare time, and you don’t have the budget to hire someone specifically for the job. That means you need to contract an SEO guy.
When you want to hire an SEO guy, or even a company specializing in business SEO, you have to keep a lot of information in mind. There are predatory people and companies out there who will dramatically overcharge for their services. There are other companies that seem cheap at the outset, but who implement damaging techniques or just perform on a sub-par level. You need to make sure you’re getting the best service you can for your money.
So what do you need to keep in mind? What should you do, and what should you avoid doing? We’ve written before about some concerns for hiring a company, but what about a freelancer? While many of the concerns are the same,…

Read our latest article
There are any number of reasons why a page might have multiple links to the same destination.  Perhaps a blog post and an advertisement both link to the same landing page.  Perhaps you just consider the page a good enough resour…
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use black hat…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat techniques are dangero…
The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly? Google and Links as Votes The way Go…
Local SEO is rarely in the middle of the road.  Either your business maintains a monopoly and is largely uncontested, or there is incredibly fierce competition from all sites.  In either case, the end goal is to be ranked first…
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the world are heavil…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a bad page.  Al…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fall. Since…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-based choose-y…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s ongoing c…