Published today in SEO by Dan Virgillito

Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the world are heavily divided.  Some are skeptical about it, believing that it’s an excuse used by people who contact a black hat service and try to shift the blame.  Others recognize the possibility or have seen it in action and are believers.
One thing is certain; negative SEO certainly exists in concept, and the only thing making it difficult to pin down is the nebulous nature of Google’s trust.  Search Engine Roundtable hosted a poll earlier this year, and the overwhelming majority of respondents believe that negative SEO is easier now than ever before.
The Ideas Behind Negative SEO
So what’s the idea behind negative SEO?  Why is it such a persistent threat to the sanctity of Google’s search results?  Why do small businesses fear it?
Take a look at the modern world of search.  There are so many things that can hurt your site.  Building links from the wrong neighborhoods, building too many links with over-optimized anchor text, building links from content tha…

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