Published April 26th in Content Marketing by Eric Sornoso

Modern SEO is all about high quality content. Produce excellent content and you’ll be able to watch your site rise in the rankings at a surprising pace. Slack, though, and you’ll stagnate. There are plenty of other bloggers out there looking to take your place.
The primary trouble bloggers encounter is the difficulty in coming up with the content itself. Once you’ve covered the basics of your industry and the low hanging fruit topics, you have to look deeper for good content, and that can take a lot of time and energy in brainstorming.
I’m going to dedicate half of this article to ways you can come up with content ideas, and the other half with ways you can optimize your content for greater SEO benefit. This way, you’ll know what you need to do to make great content, and then what you need to do to make sure that content succeeds.
Content Creation
In this first section, we’ll look at what you can do to come up with content ideas. I recommend making a spreadsheet to accumulate your ideas; you might be able to come up with a year or more worth of post topics in a few hours. Better to have them written down in one place than to forget half of them while you write one…

Read our latest article
As a blog owner, sometimes you want to take a day off and let someone else post on your blog. Guest blogging can do this very nicely, but you need to be careful; poor guest posts can hurt your SEO. When you’re reaching out to potenti…
Panda is the gift that keeps on giving for SEOs. Those of us who are tasked with helping clients recover have an endless source of clients and income provided by Google’s quest for quality content. Unfortunately, it starts to w…
Whether you are just really getting started with your social media marketing, or you want to expand your followers (as you always should be), one technique that can help is to steal the followers from your competition. If you are…
In some ways, the great war of content is reaching its climax. Google set the ground rules and let webmasters play, and the arms race of escalation has reached a peak. No longer is it about the volume of content; it’s about the qua…
In the great content arms race, a high level of production and a high degree of quality are necessary to succeed. Thankfully, the world is abundant with potential writers with the knowledge, skills and vision to help bring you to…
You have three options when you’re producing video, in terms of where you host it and post it. You can post it on YouTube. You can post it on not-YouTube. You can post it on your own site. A quick glance around the Internet shows you…
Negative SEO started life as something of a boogeyman, with rumors everywhere but no solid evidence.  Since then, it has grown in prominence and gathered momentum, like Slenderman.  It’s no longer limited to the depths of…
Ever since Google killed off Authorship, speculation has abounded.  It all began with a quote from Eric Schmidt in his book, about a conceptual system that ties an author with a verified profile to the content they produce.  T…
A lot of SEO ends up focusing on unique content.  Local SEO, specifically, focuses on unique content targeting a specific area.  This presents an interesting problem for local brands with multiple locations.  A brand that…
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don’t care, as their t…