Published July 31st in Content Marketing by Mitchell Wright

Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your position, so people know you’re writing from a place of knowledge. On top of all of that, you might still have a day job, a business to run, or a family to love. Oh, and of course, you have to create loads of content. Anywhere from 1,000 to 5,000 words per post, ranging from daily to once or twice a week; it weighs on you.
There’s more to creating content than just sitting down and writing. You have to research your topics, to find topics that have available niches or little domination from the industry giants. You have to come up with clever and searchable titles. You have to find a fresh perspective and back it up with data. You have the writing itself, and all of the meta content. You have to find links and images appropriate for your posts. You have to schedule, edit, and post your content regularly. You should even keep an eye on your old content and come up with updates to keep it relevant whenever possible.
It’s no wonder that many of the biggest bloggers out there wri…

Read our latest article
Local SEO is rarely in the middle of the road.  Either your business maintains a monopoly and is largely uncontested, or there is incredibly fierce competition from all sites.  In either case, the end goal is to be ranked first…
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the world are heavil…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a bad page.  Al…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fall. Since…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-based choose-y…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s ongoing c…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every white hat technique…
When it rains, it pours, with Google.  Not only is the Penguin 3.0 algorithm update on the horizon, Panda 4.1 is fresh in the rankings.  Rolled out slowly over the past few weeks, the rankings are only just beginning to settle af…
In the world of SEO, there are a number of threats to be aware of as you grow.  There are all the missteps you can make to get on the bad side of the search engines.  There are all of the ways you can be undercut or damaged by SEO practit…
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset the N…