Published July 31st in Content Marketing by Mitchell Wright

Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your position, so people know you’re writing from a place of knowledge. On top of all of that, you might still have a day job, a business to run, or a family to love. Oh, and of course, you have to create loads of content. Anywhere from 1,000 to 5,000 words per post, ranging from daily to once or twice a week; it weighs on you.
There’s more to creating content than just sitting down and writing. You have to research your topics, to find topics that have available niches or little domination from the industry giants. You have to come up with clever and searchable titles. You have to find a fresh perspective and back it up with data. You have the writing itself, and all of the meta content. You have to find links and images appropriate for your posts. You have to schedule, edit, and post your content regularly. You should even keep an eye on your old content and come up with updates to keep it relevant whenever possible.
It’s no wonder that many of the biggest bloggers out there wri…

Read our latest article
The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are people who…
First released a few years back, Penguin has been the second most feared and hated Google algorithm update, behind the ferocious Panda.  Panda, however, necessitates a relatively minor readjustment in the quality level of a…
With the threat of impending doom from Penguin updates, it’s important that you pay attention to your backlink profile.  There are any number of reasons you may have detrimental links in your profile.  For instance, have y…
Using a sitemap can help Google find its way throughout your site to make sure every page is indexed.  It can also give you a table of contents, if you skin it for human consumption.  They’re versatile tools, but all too many pe…
Google recently rolled out the Publisher Center as part of Google News, to help make sure they can index all new content that comes their way through sites in Google News.  If you want your site in Google News, or if your site is alr…
Content curation, done properly, can be an extremely effective solution for managing multiple blogs or a single, high volume site.  On the other hand, done poorly, you end up with a terrible site that has no original value. To u…
Denial of service attacks, or more typically, distributed denial of service attacks (DDoS attacks) are one of the most common types of virtual terrorism and attempted hacking online.  What are they, how do they work, how do th…
Landing pages get a bad rap from webmasters worried about how Google sees the world.  This is no doubt in part because of the nature of the landing page; a streamlined, pared-down page that emphasizes keywords and product sales…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French or a dual Spanish-E…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they’re cert…