The concept of growth hacking is not new, but the name and the trend have picked up in the last y ear to reach untold heights in marketing circles. In essence, it’s simple; use creativity and agility to market in a way that works, w…
Long ago, before the rise of man, there was only Google. Google saw the world, and decided it needed to rank the importance of all it surveyed. It gathered the metrics it knew and could measure, and it knew them and measured them. Wh…
In the past, Google has flip-flopped on the idea of social signals as park of the ranking. Matt Cutts has said before – way back in 2010 – that social signals did indeed have an impact. To this day, webmasters still operate unde…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…
Links are the highways, the connections Google uses to identify the relationship between pages. A page with no incoming links is invisible; it cannot be indexed unless submitted directly. Links are how pages are discovered, h…
Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…
Ecommerce product pages are some of the hardest hit pages in Google’s Panda series of updates. They serve their purpose, but they often fall short of the quality standards set by the search engines. Their content is thin and th…
Traffic and usage statistics are important for a few reasons. They help you learn how popular your blog is, compared to others in your niche. Detailed statistics show you where on your site users are visiting and what they’re d…
SSL is the most common form of security for the web. You see it when a website complains about lacking the proper certificates. You see it with the lock icon in your browser status bar when you visit a secured site. You see it in the UR…
In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content.…