Published January 21st in SEO by Amanda DiSilvestro

Back in early 2015, Moz announced a new project from their research and development department, called Mox Spam Score. Since then, it has been rolled out beyond the scope of a minor test and into part of the Mozscape API.
Spam score is an analysis created by Moz based on deep study of Google and the rankings of sites in their massive index. They came up with a list of seventeen factors that, if present on a site, were indicators that the site might be penalized as spam. They call these 17 factors their spam flags.
Moz’s Spam Score is a simple #/17 metric. If your site has 0-4 spam flags, it’s probably fine. If it has 5-7 spam flags, it can be getting into a more troublesome territory. If it has 8-17 spam flags, you’re seriously running the risk of a penalty the next time Google chooses to dole them out. The actual chart of the probability of a site being spam and the number of flags can be seen here:

Checking Your Spam Score
Checking your Moz spam score is trivially easy. All you need to do is plug in your URL into the Moz Open Site Explorer. This shows you all of your moz metrics, including your Domain Authority, Page Authority, and Spam Score. They also give you a hint of what your spam s…

Read our latest article
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do p…
If you were an SEO professional five or more years ago, one of the most important metrics you wanted to track was the PageRank of your site. PR was a huge indicator of success and quality in search performance, and it was one of the co…
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…
Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your pos…
The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one d…
The power of WordPress as a blogging platform comes primarily from its ability to install any of the millions of plugins that exist for the platform. Anything you could possibly want to do can be done through one of those plugins.…
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for b…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps ha…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so…