Published March 22nd in SEO by Dan Virgillito

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing.
The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL that is, in fact, critical. That’s the HTTP:// part of the command, the hyper text transfer protocol, with or without the S for secure. At the same time, the www is not actually necessary for almost all websites.
The www is a relic from a time when subdomains ruled access to a server. The www was the world wide web access, the front-facing page. The same site at ftp.example.com would be the file transfer protocol access, which the site administrator could use to upload and transfer files. A similar URL, pop.example.com, would be the post office protocol, which usually directs to an email server.
However, these days, most web servers relegate this to ports on the domain. Instead of www.example.com and ftp.example.com, you might have example.com:80 for traffic to port 80, web traffic, and example.com:21, traffic on port 21, which directs…

Read our latest article
One of the marketing techniques we’ve mentioned on this blog before is the idea of infographic marketing. We’ve talked about using StumbleUpon to grow graphics, among other things. One aspect about marketing th…
WordPress is a powerful platform and if you’re using it to power your site, you know how easy it is to customize and enhance the functionality of your website. Almost anything you wish to add to your site can be done via a plug…
Have you ever wondered how some of these famous entrepreneurs find time in their lives to manage three successful businesses, a satisfying personal life, multiple speaking engagements, dinners, and meetings, all while main…
Traffic is great, but links are better. A hit is just a hit, but a link is a source for many more hits, from dozens to millions depending on the source of the link. That’s where StumbleUpon comes in. Stumble actually has a surp…
Throughout all of history, when it comes to Google search, one of the core pillars of your ranking has been your link profile. As years pass, the value and meaning of that profile has changed, though, and that makes for a complicat…
If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pa…
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do p…
If you were an SEO professional five or more years ago, one of the most important metrics you wanted to track was the PageRank of your site. PR was a huge indicator of success and quality in search performance, and it was one of the co…
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…
Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your pos…