“Stick a fork in it: guest blogging is done.” This fateful quote from Matt Cutts is one of the most annoying modern SEO traps in marketing. Guest blogging is not a bad strategy. If you go about it the right way, it can st…
Modern SEO is all about high quality content. Produce excellent content and you’ll be able to watch your site rise in the rankings at a surprising pace. Slack, though, and you’ll stagnate. There are plenty of other…
Your onsite SEO is very important, even if the definition of what is onsite SEO, and the relative importance of each part of it, has varied over the years. Google might change the bar, but they can never remove the concept. When you…
Schema.org is a type of information codification presented by Google, Microsoft, Yahoo, and Yandex. Since it’s supported by so many big players online, it’s the only real way to structure data online. The idea is…
Google has been known to be ruthless with some of their violations and the associated penalties. It’s one thing to be put in the sandbox or to be pushed down to page two, or three, or deeper in search. It’s quite enough…
The Hats are a concept taking from hacking culture. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. They’re also known as security contractors, since “…
Websites fall off and disappear all the time. Sometimes they linger on for years without updates, someone dutifully paying the few bucks every month to keep the domain and hosting alive, but no one caring enough to update the sit…
For a long time, there has been an ongoing argument over whether or not PageRank is a valid metric. On one side of the issue were webmasters who still used it, and to some extent Google themselves. On the other side were a whole lot mo…
Many people, myself included, consider Google’s disavow tool to be a weapon of last resort. It’s the big gun you pull out when nothing else has worked. That’s not to say, however, that it should be treated lik…
If you’re not familiar with the world of internet marketing, and someone told you that you should use Screaming Frog, what would you think? I’d probably call them crazy. As it turns out, though, Screaming Frog is an…