Published today in SEO by Dan Virgillito

All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink too much water too quickly and you can die, and breathing pure oxygen can kill you.
Overly optimizing your website with excessive SEO or conversion optimization isn’t going to kill you. Well, probably. I suppose in a hypothetical universe where you’re relying on your website income to pay for your life support, optimizing too much and losing your ranking could put you under your income threshold such that you can’t afford to keep yourself alive. But that’s beside the point.
What is Over Optimization?

Most webmasters tend to feel that they aren’t over-optimizing their website as long as they aren’t stuffing keywords into every field on their site. There’s more to it than that, though, and it means poorly educated marketers can fall victim to over-optimization without realizing it.
Here are some common forms of over-optimization:

Every link you can control, including most or all internal links, use keyword-rich anchor text.
Numerous pag…

Read our latest article
Over the last few years, Google has been building more and more personalization into the search results.  This is both a good thing and a bad thing.  It’s good, for users, because they have a higher chance of coming across con…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprising web designer chan…
Google AdWords is an incredibly powerful tool for bringing in interested customers to purchase your products.  Used properly, you can make thousands of dollars in a day.  Used poorly, you can lose just as much.  In theory, i…
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net. …
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page.  You’re optimizi…
SEO is an industry that is always on the move.  What works today might not work tomorrow, and it may not have been an effective strategy yesterday.  Techniques change.  Tools evolve.  Rules build upon rules.  If you’re g…
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesser ext…
Matt Cutts is a genial, cordial and generally upbeat man in charge of Google’s webspam team and is one of the public faces of Google when a change impacting SEO happens.  His ongoing video series is always helpful for answerin…
A couple months ago, Google made a big move; they released a new form of sitelink to the public, to everyone who uses AdWords, and made them free.  They are completely free to use. Why might Google do this?  Well, it’s simple; i…
Local businesses have one significant advantage in the realm of SEO that global corporations and online-only businesses lack; the physical store.  That’s not just an advantage because there’s always an offline fallba…