If you’re just now getting into the SEO game, you may find it disheartening to see the traffic and SERPs rank of your competitors. Those who have been at it much longer than you have had plenty of time to build their audiences and g…
It happens to everyone. Users come to your site, they look around for a moment, then they leave. They bounce off your page and back to the search engine. Some convert, some explore, many do neither. This is a scary thought for many m…
Webmasters looking to optimize their site for SEO leave no stone unturned. Everything is a potential vector for site improvement, from the pixel height of the navigation links to the hex color code of the call to action buttons.…
To run a successful blog, you need two things: content and exposure. Content is no problem; you have plenty. You even have a regular set of readers. What you need, then, is increased exposure. How do you get more readers to share yo…
Sometimes, SEO is about the long haul. It’s a marathon that never ends, where each step is a blog post, status update or follower gained. The finish line is the always-moving number one spot in Google for as many queries as possi…
Conventional linkbuilding wisdom holds that you should, if at all possible, try to get backlinks from as many .edu and .gov sites as possible. People attribute these domains with an almost mythical power, claiming that a .edu s…
The vast majority of SEO advice on the Internet applies to English-language sites with a specific focus on the United States. England and Australia can put much of the advice to use, with regional preferences and spelling, but s…
For a long time, businesses have been pushing to include brand mentions in incoming content. It was always a beneficial practice to expand your brand recognition; users are more likely to convert if they recognize the company t…
A quick glance throughout the industry shows dozens of SEO companies offering their services for a premium price. No doubt they bring with them the experience of running thousands of ad campaigns, social media profiles and blo…
Some concerns in SEO are brand new. Issues come up every month with new technologies, new interactions and new rules. Some issues, on the other hand, are as old as communication itself. Since the dawn of language, some words have…