Published May 24th in SEO by Dan Virgillito

Wikipedia is an interesting case when it comes to SEO. On the one hand, they’re an incredibly massive, high profile site full of authority. They have authority in a web sense, and authority in a factual sense. They’ve become a dominant informational source in dozens of languages around the world, despite being able to be edited by anyone with an account.
While you might think that makes it an excellent source for backlinks to rank a site, you might be wrong. The last bit there, the part where anyone at all can edit a Wikipedia article, makes it a problem for someone like Google. If they want to count links on Wikipedia as authoritative, they have to take into account the fact that anyone – including the owner of the site being linked to – can add the link to the page.
It does no good to count a link as a source of authority and a recommendation when the link is from the owner of the site being linked. That’s the same reason private blog networks are a bad idea, and why linking between several sites you own is considered bad practice.
It’s also a problem for Wikipedia. If you owned a site like Wiki, would you want anyone and their mother to be able to use you for lin…

Read our latest article
The power of WordPress as a blogging platform comes primarily from its ability to install any of the millions of plugins that exist for the platform. Anything you could possibly want to do can be done through one of those plugins.…
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for b…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps ha…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so…
Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They have too much competition, and no…
Mobilegeddon is the latest in a long line of Google’s major algorithm updates. As with any update, it has webmasters in a frenzy, working themselves up and worrying about the ranking of their site. Well-prepared webmast…
Mobilegeddon is the nickname of Google’s newest Earth-shattering megabomb, a piece of technology so widespread and damaging that no webmaster can go on without dealing with the consequences. Well, that’s what…
All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink…
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a r…