Published today in SEO by Mike Juba

For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for building a reputation, but it’s really easy to make one little mistake that will have you paying for it for months or years to come.
Don’t believe me? Just take a look at some of these cases:

DiGiorno Pizza took a Twitter hashtag about domestic abuse, #WhyIStayed, and tried to make a joke about it.
Kenneth Cole uses serious social and political events to try to promote his clothing.
Ketchum offends their biggest client by insulting the city of their headquarters.
Amy’s Baking Company absolutely goes off on patrons and makes a massive fool of themselves on social media.
And quite a few more.

Some of these companies are almost too big to care, while others may never recover. They’ll forever be known as the companies that did that terrible thing on social media.
That said, reputation management is about more than following social media etiquette and putting some thought into your posts before you make them. It’s about minimizing the negative reviews and angr…

Read our latest article
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net. …
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page.  You’re optimizi…
SEO is an industry that is always on the move.  What works today might not work tomorrow, and it may not have been an effective strategy yesterday.  Techniques change.  Tools evolve.  Rules build upon rules.  If you’re g…
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesser ext…
Matt Cutts is a genial, cordial and generally upbeat man in charge of Google’s webspam team and is one of the public faces of Google when a change impacting SEO happens.  His ongoing video series is always helpful for answerin…
A couple months ago, Google made a big move; they released a new form of sitelink to the public, to everyone who uses AdWords, and made them free.  They are completely free to use. Why might Google do this?  Well, it’s simple; i…
Local businesses have one significant advantage in the realm of SEO that global corporations and online-only businesses lack; the physical store.  That’s not just an advantage because there’s always an offline fallba…
There’s nothing worse for a website owner, blogger or entrepreneur than the feeling of checking your website and finding it blocked due to a malware infestation.  It’s an immediate de-indexing by Google until the proble…
Some parts of your SEO take place outside of your site.  Links, social media, hosting options and the like are all offsite SEO.  Plenty of other parts of your SEO, however, depend on on-site content, code and tweaks.  There…
The vast majority of the information written online about SEO has Google in mind, to the exclusion of other search engines.  This is, in part, due to Google’s huge market share; over 65% of web searching is performed through G…