Google has been known to be ruthless with some of their violations and the associated penalties. It’s one thing to be put in the sandbox or to be pushed down to page two, or three, or deeper in search. It’s quite enough…
The Hats are a concept taking from hacking culture. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. They’re also known as security contractors, since “…
Websites fall off and disappear all the time. Sometimes they linger on for years without updates, someone dutifully paying the few bucks every month to keep the domain and hosting alive, but no one caring enough to update the sit…
For a long time, there has been an ongoing argument over whether or not PageRank is a valid metric. On one side of the issue were webmasters who still used it, and to some extent Google themselves. On the other side were a whole lot mo…
Many people, myself included, consider Google’s disavow tool to be a weapon of last resort. It’s the big gun you pull out when nothing else has worked. That’s not to say, however, that it should be treated lik…
If you’re not familiar with the world of internet marketing, and someone told you that you should use Screaming Frog, what would you think? I’d probably call them crazy. As it turns out, though, Screaming Frog is an…
CloudFlare is one of many CDNs available to webmasters today, and it has the ability to kick your search rankings up a notch. Used incorrectly, however, it can be detrimental just as easily. Rather than struggle to figure things…
Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the ones a lot of people like as musici…
When we talk about social bookmarking sites, we think of the big names, like Digg, Reddit, and Delicious. The thing is, there way, way more than just these big names. Most of them aren’t as large, of course. They don’…
One of the best little beneficial changes you can make to your website, for the sake of user navigation and for Google ranking, is to implement breadcrumbs. And no, I’m not talking about eating a toasted sandwich over your…