There are so many fiddly bits going into the calculation of Google’s search ranking that it’s no surprise when business owners question another fiddly bit. “Does X influence SEO?” is one of the most common questions in marketing online.
The question of whether WordPress has any inherent advantages or disadvantages is a common one as well, and it makes sense. WordPress is a site architecture, and sometimes those come with extra baggage – or extra advantages. The question is, does it this time?
A Simple Answer
The simple answer here is that no, WordPress sites do not have any inherent advantage or disadvantage over home-developed HTML/CSS websites. Google treats both kinds of sties the same, in broad strokes.
If you want proof, just look at the web around you. If Google gave preference to WordPress over other CMSs or over custom code, 99% of the web would be using WordPress. Anything Google does give preference to is dominant on the web, so it should come as no surprise that anything sanctioned becomes the de-facto default.
However, WordPress can have some advantages and some disadvantages for SEO, depending on how you set it up and what you’r…