There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site?
Most of these questions are pretty niche, but one of them has been coming more and more into the forefront over the last few years. Does using light colored or white text on a dark colored or black background hurt your SEO?
A Simple Answer
I’ll go ahead and, unlike most other posts I write, give you a nice and simple answer right off the bat. No, using light text on a dark background is not going to hurt your SEO, assuming you’ve done it right. What does doing it right mean? Well, for that, you’ll have to read the rest of this post, now won’t you?
A Matter of Usability
Google has two driving factors behind virtually every choice they make with their search algorithm. The first is confirmation of trust. One of the main goals of the algorithm is to promote trustworthy content and to demote less trustworthy content. It doesn’t always work as intended, of course. There’s plenty of highly circulated fake news and various anti-climate ch…