You’ve seen it before, though perhaps you haven’t noticed what you’re seeing. Sometimes, when you perform a Google search, you’ll see a search result that has something a little different about it. It has the big blue title bar, and the green URL underneath it. Then, instead of going directly into date-and-snippet, you get another line in light gray. You’ll see some stars, 1-5, in yellow and gray. You’ll see the word “rating” and the numerical or percentage rating, followed by the number of votes if available. Only then, beneath that line, do you get to see the date of publication of the post and the snippet for the post.
Many people, particularly those who don’t quite understand Google or how the search results metadata works, figure it’s a mystery. How do those stars show up? Who knows! It seems more relevant to things like restaurants and products than it does for blog posts anyway, so unless you have just the right kind of content, it’s not really worthwhile.
Or is it?
Any difference from the norm in search results will make a result stand out. If there’s a search results page with 9 normal snippets and…