Article marketing used to be a very popular SEO technique about 6 years ago. The main idea behind the concept would be that you could write an article on a topic related to your niche and submit it to as many online article directories as you could. It was also possible to use an article “spinner” that would automatically generate unique content based on one unique article that you wrote. You would then get a link back to your site. Article marketing by submitting to directories was very popular back then for a good reason: it actually worked.
Unfortunately, this just isn’t the case anymore. In fact, submitting articles to various directories, even the popular ones, isn’t just pointless, it can actually harm your site. Here are some reasons why:
1. Your Articles Will Often Be of Poor Quality
The fact is, the majority of people are simply poor writers. And we all know that with the recent algorithm updates, Google frowns upon poor quality content. Some webmasters believe that they can outsmart Google by posting hundreds of articles to various directories and in order to do so, they will hire dirt cheap writers that promise to give them “quality, unique a…