When it’s time to prioritize SEO-related tasks for the upcoming year and decide where your dollars would be best spent on SEO, it makes sense to consider what strategies and tactics are likely to be the most effective in the upcoming year—and that’s exactly what this post is designed to help you do.
As step one, it can make excellent sense to review what Google updated in their Search Quality Ratings Guidelines. Fortunately, SearchEngineLand.com did a comparison that can save you time and streamline your ability to future-proof your website.
Because content is crucial for SEO success in 2019, one of the most important changes, according to SEL, is that Google is instructing its human raters to look beyond the reputation of a particular website to also examine the reputation of the content creators. (If this reminds you of Google authorship markup, we agree.)
So, in 2019 and beyond, pay attention to whom you permit to write guest posts for you, while also building up your own content creator reputation by providing guest posts to reputable and relevant sites.
Now, here are specifics about three key SEO trends.
SEO Trend #1: Sites that make content work harder wi…