Businesses are working overtime to keep up with ever-changing online habits of consumers. One modern concept that’s steadily gaining traction among consumers is voice search. Society craves instant gratification, making devices such as the Amazon Alexa and Google Home highly sought-after.
Studies suggest that by 2020, 50 percent of internet searches will be assisted by smart speakers. Currently, 58 percent of consumers use voice-activated search engines to research businesses. As these figures continue to rise, businesses are looking for ways to fulfill client desires. Here are some tips on how to optimize for voice search and, in turn, expand your reach.
Maximize Your Online Exposure
First, you’ll need to get listed online. The easier your products and services are to locate, the more business you’ll garner. This tip is especially important for local businesses to heed.
When people use Siri and Google Assistant to look up information, the results aren’t as abundant as they would be with a basic Google text search. With that said, you want to ensure that your website is at the top of search engines. Getting listed is a step in the right di…