Anyone experienced in monitoring SEO efforts knows that keyword rankings can spaz out and go crazy for days or weeks at a time. Good SEO efforts are a long-term plan; they take effect slowly and increase overall trends, not day-to-day rankings. It may seem like a good thing to go from rank 23 to rank 5 in a day, but that kind of volatility works both ways. If you’re ecstatic when a jump like that occurs, you’re going to be crushed when the opposite happens. It’s always worthwhile to take a longer-term view of things.
Part of not feeling bad about such ranking fluctuations is knowing why they occur, what causes them, and what you may be able to do about it. So let’s look into the issue and see why rankings can go crazy.
1. Natural Google Fluctuations
The lower you are in search rankings, the more volatility there will be. When you’re at number one, you’ll fluctuate some. You might drop to position two or three, and be back up to one in a day or two. It can have a significant impact on traffic, but you’re largely stable in the top few results for your keywords.
When you’re down in the teens, you’re at the peak of the bell curve. You have a lot mor…