Wix.com is one of many website builders, along with others like SquareSpace, Weebly, IM Creator, and blogging platforms like Tumblr and WordPress.com. All of these businesses use some kind of back-end setup with a collection of plugins or a certain range of allowable custom code, which lets you create a website from scratch.
The idea behind these services is fine. Allowing people to make their own websites without needing to learn how to develop them from scratch, and without the cost of their own hosting, is a good business model.
The question is, is a Wix site usable for a real business? It all comes down to SEO. If the SEO hit from using Wix is so large that it becomes an insurmountable obstacle to growth, you obviously don’t want to use it. Let’s look at the details, shall we?
A View From Inside
In order to write this article – since I’ve never grown a Wix site of my own – I’ve taken to looking at other blog posts written on the subject and analyzing their data. One such point is Wix’s own blog, which you can bet is going to be biased in their direction, with the intent of outweighing any negative opinions. Their post is here.
Wix presumably hire a…